In Process: Shared Prosperity Catalyst from Ideas 42
Project manager Anna Potter-Malone gives us an inside look at the WOTW process.
Shared Prosperity Catalyst is a three-year, $15 million initiative from Ideas42 and backed by Wells Fargo that taps entrepreneurs to develop new technologies that alleviate hidden burdens of low-income communities, improving economic opportunity for all. They wanted WOTW to give the site a cleaner, fresher look while building functionality that allows them to provide more visually-appealing updates and share content more rapidly (blogs, press releases, videos, interviews, photos, etc.). The team also wished to improve the site’s interactivity and add elements of movement that would make the site less stagnant.
Shared Prosperity Catalyst wants those who visit their site to know upon first glance:
★ How to contact them
★ How to sign up to receive updates
★ What the latest updates have been to each of their project streams
Here’s what they didn’t love about their old site (home page at right →):
● There wasn’t much with which visitors could interact
● In trying to convey a lot of information, the pages were very text-heavy
● It lacked design and every page was “what you see is what you get”
At first glance, the landing page is stagnant and has nothing of interest to engage the visitor.
Though this page does have more interactivity, it’s dry and doesn’t represent the brand in the way they want.
The design on this page shows they were trying to break up the text in a unique way, but it looks very “homemade.”
Here’s how we’re working to improve the Shared Prosperity Catalyst site and meet their goals.
● Creating hierarchy throughout the site to help visitors not feel so overwhelmed by the content.
● Consolidating text into small snippets at first glance and leading visitors to click on CTAs to learn more as they’d like, instead of
being inundated with all of the information immediately.
● Bringing in design elements that make the site feel as though it naturally leads visitors from one section to the next.
● Adding movement elements that engage the visitor.
Here’s a look at the mid-point of the process:
We added robust and diverse imagery at the client’s request while adding elements that continually engage visitors.
We created a complex yet easy-to-navigate bio page that allows visitors to expand content and read more if they want to.
We added elements throughout the site that keep pertinent information front and center while allowing the visitor to control their experience by expanding information.
The new home page brings in beautiful imagery, snippets of information that encourage visitors to engage, and also shows off updates about the project.
It ticks off all the boxes (and more!) of what Shared Prosperity was looking for at first glance while offering visitors a more engaging experience right off the bat.
Visit Shared Prosperity Catalyst’s (new!) website to learn more about their important work.
