Instead of, Try: Video Edition
Why taking video content from You Tube to Vimeo is a quick and easy upgrade we could all use.
Video content: It’s all the rage. It’s fun, it’s engaging, and it’s one way to quickly and succinctly reach viewers and bring your site content to the next level — provided it’s relevant to your business, of course. When it comes to posting video content to your own website, YouTube has traditionally been the go-to method. But here’s why it’s time to press play on another platform.
There’s a reason YouTube is the number one video sharing platform: it’s easier to upload vids, and the result is that YouTube has more users and more content. But more isn’t always merrier: with 2 billion monthly visitors — and minimal security features — there’s more opportunity for negative comments. Plus, the ad-happy platform means that users likely won’t see your video without enduring an ad first, which means viewers could get annoyed or distracted before they even catch a glimpse of your expertly curated content. Sure, viewers can pay for a Premium account to avoid ads, but that puts the onus on your audience members to have to ante up for your content. Finally, there’s the quality issue. YouTube content is compressed to accommodate more videos and data, resulting in lower audio and visual quality.
Instead of YouTube, try Vimeo. With a quality-over-quantity approach*, the platform is designed for professionals by professionals, making it the ideal place to showcase well-crafted content. Vimeo is stricter about their video content (no aspiring TikTokers or influencers here), which means they don’t have to compress videos, so the quality is much higher. You can also customize video appearance with colors, logos and branding, and curate recommended video selections. Vimeo also has next-level privacy settings, so you can ensure only your followers or desired audience can see your posted content, or can only watch with a password.
Finally, one of the best tech features of Vimeo is the ability to upload new content while keeping the same URL. This means all those glowing comments and rave reviews stay, and you don’t have to re-embed the video on any third-party sites. That gets a big thumbs-up from us.
Yes, there’s a cost to use Vimeo, but it falls on the creators, so your audience doesn’t have to pay to see your work, and Vimeo offers four different monthly pricing plans ($7-$75) that feature a range of different amenities, ranging from storage amounts, live interactive event capabilities, SEO options, and more.
Like anything in life, both sites have their pros and cons. But if you or your business are prioritizing videos and putting time and money into creating them, you might as well let them live in a place where they can reach their full potential.
*Not that their quantity is anything to scoff at: they still clock 230 million monthly users.
