We are out here in the real world and on the world wide web, and though each of those spaces hold very different experiences (hugs vs likes, high-fives vs follows), they both have one thing in common: reliance on the vibes.
Think about it. When you’re window shopping or looking for a restaurant, what draws you in? Is it the window display? A delicious/beautiful smell wafting from the doorway? Do the people inside look interesting or like you may have something in common? Is there good music playing? When you’re at a house party, why do you stay? Are you having good conversations? Is there lots of good stuff to drink or eat? These components can make or break an experience — you’ll either engage and form a new relationship, or you’ll cruise right by and find your vibes elsewhere.
The same principles above are applicable to online interactions (though I’ve yet to experience smell/taste via my browser, I don’t doubt this technology is coming our way). When surfing sites, what captures your attention? Is there a sleek design? Intuitive navigation? Innovative features? A welcoming tone in the content? As you scroll social media, what profiles do you pause on? Those with relatable or aspirational stories? A lively/supportive comments section?
Both websites and world sites (a new term for live interaction spaces that I just made up, please enjoy) have only a small fragment of time to either resonate with you or leave you cold, which means good vibes are non-negotiable. When you find them, amplify them! You, too, play a part in the feeling of a place, digital or otherwise. When you can’t find those good vibes, move right along. Or, maybe take the hint that there’s an opportunity for you to create something new.
