Mini Communities FTW
While Week of the Website is by no means a large agency, we aren’t your typical mom-and-pop shop either. Our larger ecosystem houses smaller and self-contained communities that, for lack of a snappier phrase, do their own thang.
Take the Marketing team, for example. Primarily run by Mallory, we communicate mainly through weekly video meetings in which we strategize marketing initiatives to implement throughout the week, the month and beyond. Here, it’s all autonomous and we’re in it for the long haul as we build something sustainable, special, and authentic to WOTW. For most of us, marketing is not our only focus — we have our hands in every aspect of WOTW, because we have to! (And we like it.)
On the flip side, our developers are quick-firing and solution-oriented — you have to be when you’re building a website in a week. Run by Kelsey, tech speak is the name of the game. They’re a tight-knit community of talented people who always understand the struggles (and joys) of their fellow devs.
Project managers, on the other hand? They take charge, as they should. Katie, who doubles as our Ops Manager, is able to wrangle these personalities and make sure they’re fully understanding our expanding offers and services, our company boundaries, and of course, backing them up in client relations, if needed. For all of their take-change characteristics, sometimes even PMs need support.
Beyond that, we can go even smaller. With each WOTW engagement, our clients get a dedicated dynamic duo of a project manager and developer. The team combinations ebb and flow according to the vibe of each new project that comes in, and dare I say, these conversations get the wackiest yet. Whether it’s a specific PM and dev working together again (dream team!), or we have a client who we vibe with — oftentimes both — the process is collaborative, productive and most of all fun.
Because now, it’s not just the personalities of our own team. We’re adding in the client’s energy, and their own unique personality, and they get what many of us don’t: face time with the WOTW team. While internally we still Slack like crazy, each PM and dev pair meets with the client over Google Meet to have conversations in real time.
And at the end of the engagement, we’ve often created a whole new micro community: one that feels like it’s made of new friends.