Core Group
Overview
Core Group sets up financial systems and tax strategies so anyone can grow profitably. Tax planning is their specialty and their target audience is creatives, specifically videographers.
Goals
Increase lead generation through condensed pages, easier to consume content, and easily identifiable calls-to-action
Educate their target audience (videographers) on how to keep more profits through better tax planning
Strengthen messaging and increase brand awareness while keeping the existing branding
Takeaway
With large calls-to-actions and clearer menu items, anyone browsing the site is able to find the information they want and book a call easily.
Illustrations of their mascot, Corey the Monkey, and small animated icons adds a visual interest while emphasizing their branding and appealing to their target audience.
