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      <image:title>Portfolio Content - Otto Wilhelm Richter | Creative Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/nonesuch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043115105-B0VE91PFCHHHUTVZ9DSI/image-asset.png</image:loc>
      <image:title>Portfolio Content - NoneSuch | Professional Services Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/crunchy-bread-culture-studio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043126665-KAGINGJPAT9BOWBZ5OXB/image-asset.png</image:loc>
      <image:title>Portfolio Content - Crunchy Bread Culture Studio | Consulting Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/anee-atelier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043164012-NGVETGDYFXNJ0J1GLJP4/image-asset.png</image:loc>
      <image:title>Portfolio Content - Anée Atelier | Wedding Photography Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/hcfr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043176369-18T15A5KVXQWKCTSQGBX/image-asset.png</image:loc>
      <image:title>Portfolio Content - Houston Committee on Foreign Relations - Houston Committee on Foreign Relations</image:title>
      <image:caption>HCFR is a nonprofit organization that hosts monthly member events for professionals in foreign policy and international affairs. We worked with HCFR to bring back to life a website from a previous decade that was nearly impossible for them to update due to it being a custom build by a previous developer. We were able to really lean into the beauty of Squarespace as a platform to rebuild the public facing site in a way that is elegant and simple which reflects their brand. Our main challenge was their members area. They were looking for an all-in-one that could deliver based on their current experience (for themselves and their members), so we dug in, had a decent amount of strategy calls, did lots of research, and were able to find a platform through Membership Works that met all of their needs. We met and overcame obstacles during this project and were able to exceed the client's expectations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/mount-nebo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043191331-3ZYQ4P0EHK1PKFZ3DM4P/image-asset.png</image:loc>
      <image:title>Portfolio Content - Mount Nebo Capital - Mount Nebo Capital</image:title>
      <image:caption>Mount Nebo Capital is supports and invests in both people and businesses to make a splash in their respective sectors, so we worked to build a website that felt just as dynamic as them, using sitewide animations and fun hover movements.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/nbz</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043201713-YK931CZEWXJWRS0UVUAU/image-asset.png</image:loc>
      <image:title>Portfolio Content - NBZ - NBZ</image:title>
      <image:caption>We collaborated with NBZ to build a website that was simple but design forward for their agency partners. With a creative use of subtle animations and a large menu, we were able to create just that! They loved the site, and we loved working with them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/unandup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043217599-014NAD4HI61MBUKB3QT7/image-asset.png</image:loc>
      <image:title>Portfolio Content - UnandUp - UnandUp</image:title>
      <image:caption>We worked with UnandUp, short for Unmet Needs &amp; Underserved Populations, to develop a website that showed information in a cohesive way. With subtle animations and a simple navigation, we were able to showcase their important information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/lulu-artists-collective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043228422-YTCM196A6B3QN4K3Q26L/image-asset.png</image:loc>
      <image:title>Portfolio Content - Lulu Artists Collective - Lulu Artists Collective</image:title>
      <image:caption>We worked with Lulu Artists Collective to develop a simple and stunning website, focused on large imagery and beautiful fonts. We loved bringing this to life!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/zibby-mag</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043236209-7QZ2L88GK6GANP8GFCTK/image-asset.png</image:loc>
      <image:title>Portfolio Content - Zibby Mag - Zibby Mag</image:title>
      <image:caption>We worked with Zibby and her team to create a literary lifestyle destination that felt high-end and sophisticated without losing character, and we did it!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/delano-school-district</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043246151-UWSLY5IFNNACYTBU0D1Q/image-asset.png</image:loc>
      <image:title>Portfolio Content - Delano Union School District - Delano Union School District</image:title>
      <image:caption>Delano Union School District came to WOTW looking for an easily manageable site for their program leaders of an after school program. The goal of the site was for parents to be able to quickly identify their child's school and be brought to the available school program offerings to sign up. The streamlined site brought together district, school, program leader, and parent needs in a timeframe that exceeded expectations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/reads-reading</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043250054-AA2EJ6DFVAGD7PRXDNQI/image-asset.png</image:loc>
      <image:title>Portfolio Content - Reads Reading - Reads Reading</image:title>
      <image:caption>Kathy, the blogger behind Read's Reading, came to us wanting a simple update to a very outdated blogspot site. She wanted something calm, concise, and easy to navigate &amp; update. We worked alongside her to bring about this vision. We incorporated an easy-to-read font combination, cute but subtle illustrations sprinkled throughout, a soft color palette, and a simple navigation. She was impressed with how easily we were able to incorporate all of these elements to create a beautiful and updated site that is still extremely easy to navigate and update. We thoroughly enjoyed our time working with Kathy, and she was so pleased with the final site!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/coleague</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043253683-TG2GSVVHBP3234RLO07G/image-asset.png</image:loc>
      <image:title>Portfolio Content - coLeague - coLeague</image:title>
      <image:caption>We had the immense pleasure of working with Lora for Cover Talent who is starting a new HR business called coLeague to simplify the process of sourcing HR for companies based on their needs - small, medium, or large. She is terribly sweet, and we had a fantastic time with her and her site.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/three-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043273397-20RLLWQZ7PPG735OOKS9/image-asset.png</image:loc>
      <image:title>Portfolio Content - Three PR - Three PR</image:title>
      <image:caption>Three PR is a long time friend of WOTW and not only were we so honored to build Rachel’s website, but we also had such a marvelous time working with her!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/david-elia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043284531-9HHJRJHPAQ5AN2BQZPV1/image-asset.png</image:loc>
      <image:title>Portfolio Content - David Elia - David Elia</image:title>
      <image:caption>We worked with David to freshen up his overall site design, and create a robust shop for him, including the use of a wishlist plugin. The result is a super clean site that now has everything he needs in one place. David was SUPER happy with the results and the awesome shop setup... and we’re ecstatic that he loves it!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/the-upside-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043302554-EU08AKLQ5CJ5CT83C48Z/image-asset.png</image:loc>
      <image:title>Portfolio Content - The Upside Experience - The Upside Experience</image:title>
      <image:caption>We worked with The Upside Experience (in conjunction with Made Better Brands) to develop a calming website that flowed beautifully from page to page. We loved bringing their brand and story to live with subtle animations a few custom features.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/allegro-public-affairs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043308118-6F7UCQ0HOPOYTG7U17NS/image-asset.png</image:loc>
      <image:title>Portfolio Content - Allegro Public Affairs - Allegro Public Affairs</image:title>
      <image:caption>We had the absolute pleasure of working with Emily Horne - the former spokesperson for the National Security Council under the Biden/Harris administration. She has started her own Public Affairs company and had a big partnership that began and was announced last Tuesday. This was such a fun project, and we are so happy that Emily is so pleased.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/molly-each</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043310572-RHKW06CM6CPJ4BIDHVZ6/image-asset.png</image:loc>
      <image:title>Portfolio Content - Molly Each - Molly Each</image:title>
      <image:caption>It was our pleasure to work on a site for our own team member, Molly Each. Molly is an amazing writer and copy editor and we wanted to give her a platform where folks can see her past work and contact her for her services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/alpha-yachts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043312790-5ZVMJECQEPYH64XQMNDD/image-asset.jpeg</image:loc>
      <image:title>Portfolio Content - Alpha Yachts - Alpha Yachts</image:title>
      <image:caption>We loved partnering with the AFMKTG team on this heavily customized site for Alpha Yachts. We had amazing videos to use of their custom-built yachts, so we made those the star of the show with a custom double menu that pops out from the side.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/little-heroes-league</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043314912-ML63FKITZVNF8S26QDG0/image-asset.png</image:loc>
      <image:title>Portfolio Content - Little Heroes League - Little Heroes League</image:title>
      <image:caption>We worked with Little Heroes League, a non-profit that supports parents and caregivers navigating the healthcare system with medically complex babies, to update their website from 7.0 to 7.1 with new branding. We brought their vision to life, from interactive carousels to playful graphics, infographics to embedded videos, and much more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/wict-ny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043319146-MUUEPOBLCXK955011SQM/image-asset.png</image:loc>
      <image:title>Portfolio Content - Wict NY - Wict NY</image:title>
      <image:caption>We worked with the wonderful folx over at WICT NY (Women in Cable &amp; Television) to help rebuild their site since their mother company went through a recent re-brand. They really wanted to consolidate their content, have a site that looked sleek and modern, and showcase the grandeur of NYC. We worked with the design elements they sent over (including photos, overlays, logos, waves, fonts, etc) to bring the NYC lifestyle into the site while also not overwhelming visitors to the site. Their main goal is to get people to join, and laser focusing content to direct people to where they need to be.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/canvas-real-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043324915-4GWRC5MTAPZM17E1NH57/image-asset.png</image:loc>
      <image:title>Portfolio Content - Canvas Real Estate - Canvas Real Estate</image:title>
      <image:caption>Canvas Real Estate was looking for an update on their existing site that integrated seamlessly with a listing service they already use. We added some pizzazz with logos that change colors on mouseover, as well some nice-looking team bios that include a bit of interactivity for a clean, professional look.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/the-sporting-dr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043327708-2BPV2LTIM7PZUQYYDFAU/image-asset.png</image:loc>
      <image:title>Portfolio Content - The Sporting Dr - The Sporting Dr</image:title>
      <image:caption>The Sporting Dr. is an ecommerce sporting goods store focusing on female athletes that are looking for headbands and workout hair care so they don’t have to sacrifice their hair care when they workout. Deb came to us after attempting to build her own website but found it would be more advantageous to work with a team of Squarespace experts so she could focus on product development and setting up her business. We were able to implement her branding guide throughout, set up her online store, connect her Instagram, and get her blog started all in just two weeks!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/milked-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043330575-D74YYHLGMG79B7T1NLW9/image-asset.png</image:loc>
      <image:title>Portfolio Content - Milked Media - Milked Media</image:title>
      <image:caption>We worked with Milked Media to update their site to meet the needs of their higher end clientele. They wanted a site that was sleek and focused heavily on the work they've done and the work they can achieve for others. The finished product is an absolute beaut, and they are not embarrassed to show their site to their clients now!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/jewish-rostov</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043337078-7VF23T1QBWUOGRNR1D7H/image-asset.png</image:loc>
      <image:title>Portfolio Content - Jewish Rostov - Jewish Rostov</image:title>
      <image:caption>The Jewish Rostov team was looking for a fresh and modern-looking site for their audience, those interested in learning about the Jewish community in Rostov-On-Don, Russia as well as those looking to donate and support its wonderful mission of helping community members. Using a comforting color palette, an inviting font, and absolutely gorgeous imagery, the site pulls its audience into the deep, rich history of this wonderful nonprofit organization and what its doing to bring about change and support for its community members. Beautifully-textured backgrounds guide the eyes down each page while site animations, font dimension, and interactive elements (such as a background changer on scroll) make the site experience feel immersive and interesting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/place-showroom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043344436-A0VCR5W4AERQCW0CEJUC/image-asset.png</image:loc>
      <image:title>Portfolio Content - Place Showroom - Place Showroom</image:title>
      <image:caption>The Place Showroom team was looking for a new site that felt sleek, modern, and luxurious to match their fresh branding. Bringing this dream to life meant creating a super customized and bespoke site with clean animations, amazing hover effects, and beautiful font and color combinations. The homepage includes an incredible logo animation, bringing the logo from full width to position in the top left of the site, just with a simple scroll. With a huge focus on presenting the brands they work with in a fresh way, the Brands page uses a 4-column layout with a beautiful image-change-on-hover customization to display the gorgeous branding imagery for each brand. The balance of the site pages bring in a sophisticated, high-end feel with clean and simple headers against full-length, crisp images. Rounding out the site is the Get In Touch page, with a timeless monogram display and a super clean and simplistic layout.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/movement-by-mk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043347866-XJC5YP3RI8ALZQ66KXDX/image-asset.png</image:loc>
      <image:title>Portfolio Content - Movement by MK - Movement by MK</image:title>
      <image:caption>We worked with MaryKate - the creator and owner of Movement by MK - to create a stunning website that marries the 3 pillars of her business: movement, mindset, and mindfulness. She came to us with an exact vision of what she wanted (and what others hadn't been able to deliver!), and Alex *nailed* it. We brought in all her beautiful imagery and existing content and refreshed it to make it fun, big, bold, and s e x y (her words!). We took full advantage of Fluid Engine and broke it wide open with this project by bringing in elements of layering and movement, stacking sections, and creating gradients to help each page flow cohesively. MaryKate is thrilled with the brand new site and is excited to get it out in the world!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/1601-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043365917-UUXP87XFI6YLUR3TKQ4A/image-asset.png</image:loc>
      <image:title>Portfolio Content - 1601 Law - 1601 Law</image:title>
      <image:caption>We designed a streamlined, uncluttered site for a non-profit law firm. We pulled in colors from the client’s logo to guide the viewer through the site in a cohesive way, and added functionality with an integrated Pay A Bill section.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/je-simmons</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043392657-9A46S3C79H51RBTQKNV9/image-asset.png</image:loc>
      <image:title>Portfolio Content - J.E. Simmons - J.E. Simmons</image:title>
      <image:caption>J.E. Simmons &amp; Co is a full service financial firm that wanted to upgrade their current site. With a thorough punch list, WOTW gave their site a complete refresh including branding color updates throughout, map included in the footer, and strong calls to action on each page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/san-diego-restorative-justice-mediation-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043398178-9T64VIO8KA7OC21FQEPP/image-asset.png</image:loc>
      <image:title>Portfolio Content - San Diego Restorative Justice Mediation Program - San Diego Restorative Justice Mediation Program</image:title>
      <image:caption>We had the pleasure of working with Xiani from San Diego Restorative Justice Mediation Program to update, consolidate, and modernize their existing site. They are a non-profit organization that provides services based on Restorative Justice principles and needed a new site that would allow ease of access to their events and programs while also being easy to navigate for their site users. We were able to consolidate their dense content into easily digestible sections, redesign some of their existing elements to modernize them, bring in a soft color palette that was inviting for users, and incorporate their events and programs into the site in a significant yet not overwhelming way. SDRJMP was thrilled with the final result, and so are we!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/compio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043412800-O4BEV8UE4TNYWRQR2Y6D/image-asset.png</image:loc>
      <image:title>Portfolio Content - Compio - Compio</image:title>
      <image:caption>We brought the client's vision to life for the executive coaching business, Compio. The client was looking for a very specific, graphical look, but needed a bit of guidance in terms of finding exactly what would feel right on the site from a design-standpoint, and more importantly, to Compio's audience of executive level leaders. Clean layouts, formatting, and graphics with lots of curves, shapes, and grounded colors brought this site to a professional, minimal, and clean place - exactly what the client was envisioning for clients. For a sweet, custom feature, check out the thin line of graphics added to the autolayout cards on the Resources page! The client is absolutely thrilled with the new site!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/rands-consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043433921-A4BCRFNYFHX6P0IOJQG4/image-asset.png</image:loc>
      <image:title>Portfolio Content - Rands Consulting - Rands Consulting</image:title>
      <image:caption>We brought Rands Consulting LLC, an NYC-based architecture firm, online with their first website. It features a project portfolio and dedicated, easy-to-customize pages for individual projects, all in a style that lets their work shine.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/friedges-landscaping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043456276-R81KIYV1DSA3W7KB5BIF/image-asset.png</image:loc>
      <image:title>Portfolio Content - Friedges Landscaping - Friedges Landscaping</image:title>
      <image:caption>We worked with Megan to bring a site built in the '90s (or before!) into the 21st century. The company didn't feel as though their current site exuded confidence in their work and wanted a site that showed that they know what they're doing, do it well, and have been doing it for a long time. They also wished for visitors to the site to have ease of accessibility to all of their services and products. We were able to build out a strong online presence with the chosen layout and the fonts, color palette, and images provided by Megan. She was very happy with the final site!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/smitten-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043462796-4L2NSLRXS09VK0UYVTYJ/image-asset.png</image:loc>
      <image:title>Portfolio Content - Smitten Communications - Smitten Communications</image:title>
      <image:caption>WOTW brought life to this super cute site for Smitten Communications that really highlights the client’s branding (think hearts, sweet colors, and soft banner images throughout to show how “smitten” the client aims to be with her clients before officially partnering with them). It was super important to find just the right images for each page &amp; section, and the extra time and attention spent there really shows in the overall vibe of the site. Some awesome things to check out within the site: the fun layout for “Love Notes from Our Clients &amp; Media” on the homepage, the colored accordion text headers on the About page, the inset quote blocks throughout, and the whole vibe of the Our Work pages. The client was absolutely “smitten” with the site and the end product!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/summer-oaks-fund</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043476515-IBRPR1MOX1Z70HG8G2U1/image-asset.png</image:loc>
      <image:title>Portfolio Content - Summer Oaks Fund - Summer Oaks Fund</image:title>
      <image:caption>Summer Oaks Fund came to WOTW to establish a new web presence to act as a source of credibility and an overview of the organizations they support. WOTW brought their logo to life with creative use of color and subtle movement, implementing inclusive icons to tell their story. The site accessibility is also increased with the implementation of UserWay. Bright images and organic shapes wrap up this site to create a welcoming web presence for Summer Oaks Fund.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/jessica-knoll</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043483270-838M4HZD9FO0GGFJL05F/image-asset.png</image:loc>
      <image:title>Portfolio Content - Jessica Knoll - Jessica Knoll</image:title>
      <image:caption>WOTW created of an absolutely stunning site for Jessica Knoll, New York Times Best-Selling Author of Luckiest Girl Alive and The Favorite Sister (some pretty intense page-turners - the first one also being released as a movie on Netflix starring Mila Kunis). The site does an incredible job of mirroring the vibe and branding of Jessica’s book covers, with bright pops of color highlighted against a darker background - a call out to the unexpected pops and turns within her stories. Check out the totally unique, slightly-tilted script font use throughout the site and the slightly-faded flower graphics in the background. Some other fun things: the sweet carousel used to highlight her books on the homepage and incredible layout of The Story page that really pulls you into Jessica’s essay, the foundation for her Luckiest Girl Alive hit book. The whole site is just gorgeous - check it out!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/mel-sole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043495237-SHIWSPCLPGUM64TB23NL/image-asset.png</image:loc>
      <image:title>Portfolio Content - Mel Sole - Mel Sole</image:title>
      <image:caption>We brought over a cluttered website from Wordpress and streamlined it, presenting an extensive library of videos and blog content in a clean, manageable way that drives customers straight to the information they need.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/san-diego-parks-foundation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043506317-KEG93MK69OSZRS2AST2U/image-asset.jpeg</image:loc>
      <image:title>Portfolio Content - San Diego Parks Foundation - San Diego Parks Foundation</image:title>
      <image:caption>We brought a fresh, fun design, with a clean user experience and flow to the San Diego Parks Foundation's website. Pops of light green were brought in against the dark green of the logo with new icons/graphics to match throughout the site, giving everything a feeling of playfulness and contrast without taking away from a clean and minimal vibe, which was important to the client. Fun variations of the logo and adorable leaf graphics play well together to break up the text and content throughout each page, pulling those visuals in as backgrounds throughout the site. WOTW rounded out the design with some great animation and a scrolling logo marquee that gives the site the perfect amount of movement. Awesome site and for an amazing client!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/street-league</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043522435-4NCQ8DGJOC76505HTGD6/image-asset.png</image:loc>
      <image:title>Portfolio Content - Street League - Street League</image:title>
      <image:caption>We put together a classy and fresh site for Street League, a nonprofit in the UK focused on supporting underprivileged youth in finding/prepping for employment, and using sport and education to get them there. The main goal for the site was to give both of the group's audiences (young people wanting to join and those supporting their cause) an easy site to nav through and find what they need: something trendy and interactive for the youth and something elevated and professional for supporters and donators. Both goals were hit flawlessly and the client loved the end result, giving them a place to confidently send those interested in the program. The slick logo movement on the homepage during scroll, circular text movement, classic splashes of the client's branded gold color, and fun image/text animations throughout really allow this site to stay classy and feel trendy at the same time!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/sqpg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043568901-5M6JB9QODMOY64KUHE3X/image-asset.png</image:loc>
      <image:title>Portfolio Content - Square Peg Design - Square Peg Design</image:title>
      <image:caption>We worked with the team at Square Peg Design to bring a dated site into the modern era. SQPEG is a design firm, and they wanted to showcase their work in a bold yet minimal way. They wanted visitors to know that they have been doing this work for a very long time in various different sectors and that they are not new to what this work entails or how to meet their clients' needs. We worked with them to pull in all of their wonderful imagery and highlight each of their projects in a crisp, clear, and beautiful way. We were able to achieve their specific needs by breaking up content into digestible sections, using universal filter for sorting through projects, using lightbox to highlight each individual team member, and using blog &amp; portfolio templates to highlight their projects &amp; services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/colorado-mushrooms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043578065-HRQJSHMVK800LUEYP3OQ/image-asset.png</image:loc>
      <image:title>Portfolio Content - Colorado Mushrooms - Colorado Mushrooms</image:title>
      <image:caption>We worked with Colorado Mushrooms to create an online presence for them that let folks know what they do and exactly how they do it. They wanted something clean, easy to read, and easy to navigate that didn't overcomplicate their process and that wasn't bogged down with information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/eastwood-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043604787-JJZ2W16C6ZXRBO0NCAW6/image-asset.jpeg</image:loc>
      <image:title>Portfolio Content - Eastwood Development - Eastwood Development</image:title>
      <image:caption>Eastwood Development had a legacy site that wasn’t nearly as dynamic as the renovation work they are doing in the SF Bay area. They needed a site that could showcase all of their amazing projects and the stunning images of their homes. We used a portfolio layout with robust image galleries to make as much use as possible of all the imagery they came to us with. The result was a dynamic, modern site that is equally as design-focused ad their renovations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/unfine-arts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043639414-MICE408PZARS0D5XHYUG/image-asset.png</image:loc>
      <image:title>Portfolio Content - Unfine Arts - Unfine Arts</image:title>
      <image:caption>Unfine Arts (the brand that IS Kate Murray) encompasses an amazing array of offerings: everything from Creative Consulting to Bespoke Adventures. WOTW was able to bring together a site to highlight all those incredible things offered by Unfine Arts. Using a black and white color palette with subtle splashes of teal throughout, the site brings together clean background graphics, geometrics shapes, and connecting images to mirror the client's overall branding and logo. The homepage immediately draws the audience in with instant movement (between the video and cool typewriter text effect), and carries the movement down the page as the navigation menu moves to the top of the page and sticks there during scroll. Awesome header bars follow you down the page so you know just where you are every step of the way! Check out the other amazing customizations throughout the site.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/project-street-vet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043657116-9XD8X96D61TZ86BY7MCB/image-asset.png</image:loc>
      <image:title>Portfolio Content - Project Street Vet - Project Street Vet</image:title>
      <image:caption>With a design refresh and new sponsor pages, this non-profit got a beautiful, functional website to cater to donors, sponsors and the veterinarians they serve. After their project, they were able to get started on a SEO campaign to boost traffic to their new website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/sdli-charlotte</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043701420-VNO0H1LUBCGZU6RB5TO3/image-asset.png</image:loc>
      <image:title>Portfolio Content - Smith Davidson Leadership Institute - Smith Davidson Leadership Institution</image:title>
      <image:caption>We redesigned a multi-page website for a public policy focused program. In just one week, we created a vivid, interactive, and strategic website that includes information for prospective students and resources for current ones, while building on the client's existing brand style guide.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/richard-fertig</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043714416-5ET6R6HR0PDRWF49YJ9Z/image-asset.png</image:loc>
      <image:title>Portfolio Content - Richard Fertig - Richard Fertig</image:title>
      <image:caption>Richard Fertig came to us wanting a website that could be a platform for his various interests and professional pursuits. He had developed a large following on YouTube, Twitter and Instagram and he wanted a platform for his thought leadership that brought all those channels together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/skilled-therapy-and-play</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043725627-FWWE4RKDPMGI8HJT0EBQ/image-asset.png</image:loc>
      <image:title>Portfolio Content - Skilled Therapy and Play - Skilled Therapy and Play</image:title>
      <image:caption>An occupational therapy clinic updated their branding and was ready for a website refresh. Their homegrown site was upgraded to reflect their new brand identity and be a true representation of the amazing work they do for their community. This site balances a fun and playful web presence with the credibility of an established practice.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/broadsheet-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043738285-YW8X8Y9ST1AT5OO04DJR/image-asset.png</image:loc>
      <image:title>Portfolio Content - Broadsheet Communications - Broadsheet Communications</image:title>
      <image:caption>A PR and marketing agency turned to WOTW for help revamping their existing website. We added interactive elements to engage the viewer, and put the agency's client lists front and center to speak for itself. The result is a cohesive, easy-to-update platform that resonates with their clients' needs and makes a clear case for why this agency's work is worth the investment.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/stephanie-innes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043769723-BC4RK21PSHHRXSJNGCPY/image-asset.png</image:loc>
      <image:title>Portfolio Content - Stephanie Innes - Stephanie Innes</image:title>
      <image:caption>Stephanie needed a site to showcase her work from numerous years as a journalist. The main goal was to start a blog that she could easily update with new work on an ongoing basis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/afmktg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043776743-7OF9SKIPFR08UXMTY0B1/image-asset.png</image:loc>
      <image:title>Portfolio Content - AFMKTG - AFMKTG</image:title>
      <image:caption>Amber &amp; her team came to us wanting a sleek site that reflected the high-level caliber of the clients they work with. They came to us with strong branding that we were able to bring to life on the site, as well as strong client work for their portfolio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/jenn-rose-smith</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/7f45ff0d-b306-4edd-9f3e-9caf520a6202/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Jenn Rose Smith | Photographer Website - Jenn Rose Smith</image:title>
      <image:caption>We created a pared-down, elegant backdrop that lets Jenn's work in both video and photography shine.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/vine-colorado</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043801163-8DDYP3WMVJ8H4UIWCRVI/image-asset.png</image:loc>
      <image:title>Portfolio Content - Vine Colorado - Vine Colorado</image:title>
      <image:caption>Vine Colorado’s legacy site was very hard for them to update which was a major pain point. They needed a site that was scannable and easy for their team to update in the future.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/the-outreach-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043803694-FR5RGMBIC09UWDFSENVP/image-asset.jpeg</image:loc>
      <image:title>Portfolio Content - The Outreach Team - The Outreach Team</image:title>
      <image:caption>After a rebrand, The Outreach Team wanted a bold, dynamic site that had a custom look and feel. What they do is so amazing, and they wanted a website that reflected that. Usability and accessibility were a priority along with the elevated design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/1030-music-row</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043808832-72I2GLOSRF9RRMOTTZEO/image-asset.png</image:loc>
      <image:title>Portfolio Content - 1030 Music Row - 1030 Music Row</image:title>
      <image:caption>1030 Music Row is a first of its kind, timber framed boutique office building in Nashville, TN. Week of the Website was tasked with created a site that represents everything that makes their property unique. We created a sleek site with unique scroll features, navigation menus, and custom call to action buttons that can adapt as the building moves through final completion &amp; leasing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/px-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043811159-WIWVBQDM70US2Q09Z8RR/image-asset.png</image:loc>
      <image:title>Portfolio Content - PX Engagement - PX Engagement</image:title>
      <image:caption>PX Engagement came to us to develop a new site to market their new medical app for HIPPA compliant testing. They wanted something dynamic and informative that organized the benefits of the platform in a clean, easy to digest way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/and-still-we-rise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043847317-YWS35GI2XID7NSX6MLZO/image-asset.png</image:loc>
      <image:title>Portfolio Content - And Still We Rise - And Still We Rise</image:title>
      <image:caption>We had the pleasure of working with Natasha to bring about the site she'd envisioned for a very long time. She wished for a site that was visually dynamic while also being very simple and easy for her potential clients to access and navigate. She worked so hard and well alongside us to offer constructive feedback throughout the entire process and was absolutely thrilled with the final website!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/mitchell-sandler</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043873601-XBOA3L5ZARV7JNWNHE8Q/image-asset.png</image:loc>
      <image:title>Portfolio Content - Mitchell Sandler - Mitchell Sandler</image:title>
      <image:caption>We worked with Mitchell Sandler to modernize an existing website. It was a content-loaded project and part of their challenge to us was finding ways to present all of this content in a way that wasn't overwhelming for potential clients. Attalie worked alongside Victoria, their marketing director, to implement their wishes and make changes as needed to bring about a site that was clean, concise, and visually interesting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/crystal-kim</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043885162-ZXW47L2S5LVOF6K9SDWK/image-asset.png</image:loc>
      <image:title>Portfolio Content - Crystal Kim Psychiatry - Crystal Kim Psychiatry</image:title>
      <image:caption>WOTW created this super colorful, super fun, yet still professional and beautiful site (and logo!) for Crystal Kim, a psychiatrist in NYC that just opened a new practice with 2 of her previous colleagues and friends. The site is as inviting as Crystal's approach to her patients is and prevented her from having another "waterfall and super bland colored" mental health site, which she definitely wanted to avoid. She was ecstatic with the end result!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/hydrogen-bus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043903968-QL6A5V1283BBR6TT4MZL/image-asset.png</image:loc>
      <image:title>Portfolio Content - Hydrogen Fuel Cell Bus Council - Hydrogen Fuel Cell Bus Council</image:title>
      <image:caption>Our team worked with Bennett on our second project with him for The Hydrogen Fuel Cell Bus Council, a trade association. Bennett and his team needed a Member Area, which we used Memberspace to Implement. We also included informational videos from Vimeo, links out to press mentions and Userway.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/lucy-liu</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/ff45dd62-5a4e-4c8e-afb2-3659c2b00bdd/NEW+PORTFOLIO+SCREENSHOT.png</image:loc>
      <image:title>Portfolio Content - Lucy Liu | Celebrity Website - Lucy Liu</image:title>
      <image:caption>We worked with actress, artist and advocate Lucy Liu to create a highly custom Squarespace website with immersive portfolios, videos and galleries to share her work in film, television, art and advocacy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/smart-sister-finance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043941562-FOT8LPSKDMYKI9I95Z7D/image-asset.png</image:loc>
      <image:title>Portfolio Content - Smart Sister Finance - Smart Sister Finance</image:title>
      <image:caption>Smart Sister Finance provides supportive coaching, sisterhood and money maintenance strategies that fuel the life you want to lead. We worked with their team to implement some major custom magic from a brand re-design. We executed graphics with fun movement like cards that flip over as well as mobile optimizing her new design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/four-eyes-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706043947648-MKD2UBSS2JSMS94L0W98/image-asset.png</image:loc>
      <image:title>Portfolio Content - Four Eyes Media - Four Eyes Media</image:title>
      <image:caption>WOTW built a brand new site for Four Eyes Media. Four Eyes Media does all things creative media - video, podcasting, &amp; writing. They had a temporary site built on Squarespace 7.0 and were ready to launch their official web presence with new branding on Squarespace 7.1. Their clients have supported their growth via word of mouth and now they have a web presence to show their amazing work off. We worked with the client creatively to hone in on their personality and the audience that will be reaching the site.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/idylhour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/8af1cf4f-5376-4250-9d58-cf746ca49563/NEW+PORTFOLIO+SCREENSHOT.png</image:loc>
      <image:title>Portfolio Content - IDYLHOUR | e-Commerce Website - IDYLHOUR</image:title>
      <image:caption>IDYLHOUR is a new curated subscription care box made for humans who need a moment of idylness in their life. They needed a website to not only showcase and sell their subscriptions, but also tell their brand story and grow with the company. We created a beautiful new site incorporating their stunning brand guidelines and creating a custom subscription options for their clients, as well as incorporating a blog for their idylings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/vlmmr-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/2cc7ce89-948f-431a-8246-7977fb03ecd3/NEW+PORTFOLIO+SCREENSHOT.png</image:loc>
      <image:title>Portfolio Content - VLMMR Law | Law Website - VLMMR Law</image:title>
      <image:caption>VLMMR is a law firm boasting some of the most experienced and successful trial lawyers in the New York metropolitan area. They were in need of a website that worked as cleanly on mobile as it did on desktop, as well as adhering to the most current accessibility standards. We created a mobile optimized website that includes a special mobile menu for quick links to all employees of the firm. We also implemented the Userway plugin to bring the site to the most current ADA compliance.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/langston-group</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/33f9dc39-a440-4f88-a91d-de33ea88a459/NEW+PORTFOLIO+SCREENSHOT+%2810%29.png</image:loc>
      <image:title>Portfolio Content - Langston Group | Real Estate Website - Langston Group</image:title>
      <image:caption>Forward Home Solutions connects real estate investors with their dream projects. They also help home sellers find a great place to live and assist with a white glove approach to helping them sell. They were in need of a web presence to help attract new clients while building trust and confidence. Our team went to work designing a website that showcases their story, and how they are different then traditional home buying and selling.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/catherinemichalski</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/83cebb37-5fc1-415c-bef3-cac355003109/NEW+PORTFOLIO+SCREENSHOT+%282%29.png</image:loc>
      <image:title>Portfolio Content - Catherine Michalski | Portfolio Website - Catherine Michalski</image:title>
      <image:caption>Catherine Michalski is a Chief Brand Manager and Divisional Vice President with over 20 years of experience with retail brands like Sears and KMart. We worked with her to create a portfolio of her work that shows her experience in digital media, print, video and brand guidance. Using a muted color palatte and Squarespace’s portfolio feature, the site features video and image galleries as well as custom design elements like a bespoke form, designed buttons and unique navigation to create an impactful experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/sanctuary-park</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/4f17b6ee-460e-468f-b98a-e883122dcc01/NEW+PORTFOLIO+SCREENSHOT+%2812%29.png</image:loc>
      <image:title>Portfolio Content - Sanctuary Park | Real Estate Website - Sanctuary Park</image:title>
      <image:caption>We worked with Jones Lang LaSalle (JLL) to create a new website for their Atlanta-based commercial real estate project, Sanctuary Park. The bright and brand-forward site features custom button styles, integration of brand elements like illustrative maps and dynamic image galleries.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/kristin-toffey-phd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/c94555b7-235b-42e1-8c43-ec4f6d16c489/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Kristin Toffey, PhD | Health &amp;amp; Wellness Website - Kristin Toffey, PhD</image:title>
      <image:caption>We created a site for a quickly-growing psychology clinic located in NYC. Using a warm, inviting color palette and complementing font choices, the site is easy to navigate with clear calls-to-action and beautifully-colored sections throughout. Well-placed imagery and interactive dropdown text bring this calming aesthetic home for an overall gorgeous site!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/blue-door</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/5f567cbf-0030-4102-8bee-74bb8fe7a9f7/NEW+PORTFOLIO+SCREENSHOT+%282%29.png</image:loc>
      <image:title>Portfolio Content - Bluedoor Urgent Care | Medical Website - Bluedoor Urgent Care</image:title>
      <image:caption>Bluedoor is a holistic medicine urgent care that is the first of its kind in Los Angeles, CA. A website that showcased their approach to medicine, felt welcoming, included e-commerce, blogs, and thorough menu of offerings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/flowers-flowers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/0956cca4-cef2-4312-86e4-3eab7f2c3956/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Flowers Flowers | e-Commerce Website - Flowers Flowers</image:title>
      <image:caption>Flowers-Flowers is a floral shop in Chicago, Illinois. They wanted their website to be just as beautiful as their floral designs. We were successful in bringing out the beauty of their flowers while making the site a one of a kind online floral shop.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/saraghina</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/71ce7497-bc98-423b-b05d-743f599337f5/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Saraghina | Bakery Website - Saraghina - Bakery &amp; Website</image:title>
      <image:caption>Saraghina Restaurant &amp; Bakery in New York City was looking to update their websites as they are quickly expanding their Brooklyn offerings. Featuring a Resy reservation widget, ecommerce and bright brand integration, the sites were transitioned from Squarespace 7.0 to 7.1.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/cbf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/716476f9-c1bf-4662-ace4-75a235a86f31/NEW+PORTFOLIO+SCREENSHOT+%2822%29.png</image:loc>
      <image:title>Portfolio Content - Cassandra Banks Foundation | Non-Profit Website - Cassandra Banks Foundation</image:title>
      <image:caption>Cassandra Banks Foundation is founded in honor of the first Black woman to visit the South Pole. As an electrician, she paved an unconventional path. The foundation is in place to partner with industries and community partners to train, support, and inspire young Black women and other women of color in industries that may not be seen as accessible, such as electricity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/fifthstate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044609837-Z82JMA834GVPRPEF2S7E/image-asset.png</image:loc>
      <image:title>Portfolio Content - Fifth State Distillery - Fifth State Distillery</image:title>
      <image:caption>Fifth State Distillery is a growing distillery in Connecticut. Created a new site with their updated branding to market directly to consumers and partners. We integrated an age gate to insure visitors were of legal drinking age, a marquee to share news and updates, custom font integration, as well as a menu of available spirits with links to purchase via Square.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/moraga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/9948dcd0-2a22-4a76-849a-f7266b087df7/NEW+PORTFOLIO+SCREENSHOT+%2823%29.png</image:loc>
      <image:title>Portfolio Content - Moraga Education | Education Website - Moraga Education</image:title>
      <image:caption>Moraga Education wanted a fresh take on their Squarespace site - their main priorities were that things should be easy to navigate and simplified. We created a custom navigation, integrated a donation widget and mailing list, built a robust blog and a colorful home for their future work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/channeledsource</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044645186-DUTOHZES610NDKQ3RBR9/image-asset.png</image:loc>
      <image:title>Portfolio Content - The Channeled Source - The Channeled Source</image:title>
      <image:caption>We worked in partnership with Made Better Brands to create a uniquely styled but still functional website for her coaching business. Featuring dynamic, animated elements, brand integration and custom features, this Squarespace site glows.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/treats-de-cuisine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/8c3456f0-3146-4a0a-b39c-df1878f82b28/NEW+PORTFOLIO+SCREENSHOT+%282%29.png</image:loc>
      <image:title>Portfolio Content - Treats De Cuisine | Pet Brand Website - Treats De Cuisine</image:title>
      <image:caption>We were able to bring a fun, pet-centric website, with a LOT of personality, to this Chicago-based dog and cat treat creator. The site focused on bringing out the most important aspects of the brand, with products that are locally-sourced, from farm to paw. Using adorable imagery as the cornerstone, the site was created with easy-to-use shop and subscribe functionality, as well as a fun image carousel to display "Featured Pupstomers". Crisp, white backgrounds, beautiful fonts, and cute dog &amp; cat silhouettes sprinkled in really brought this design to life!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/jasmine-snow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044694221-B4DCU74XET66ODKD12ME/image-asset.png</image:loc>
      <image:title>Portfolio Content - Jasmine Snow - Jasmine Snow</image:title>
      <image:caption>We worked with Jasmine Snow, a style expert looking for a site to showcase her awesome style guides and endless TV segments and style videos. Her site shows off her fun personality with pops of color, a mix of fonts, and gorgeous imagery. This site truly brings home Jasmine's mission of bringing style to everyone!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/seabreeze-properties-merge-56</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/166bf750-20f5-4adf-80af-362ad5f267ce/NEW+PORTFOLIO+SCREENSHOT+%2819%29.png</image:loc>
      <image:title>Portfolio Content - Seabreeze Properties: Merge 56 | Real Estate Website - Seabreeze Properties</image:title>
      <image:caption>We worked with the team at Seabreeze Properties to bring their dream website to life for their new project: Merge56. We used their lovely high scale photos and renderings of their multi-use campus as well as their marketing brochure to design their site which they loved!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/dr-signe-simon-licensed-psychologist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044724354-8XBIB1N1X3NQQWD9F1VO/image-asset.png</image:loc>
      <image:title>Portfolio Content - Dr. Signe Simon Licensed Psychologist - Dr. Signe Simon Licensed Psychologist</image:title>
      <image:caption>This site incorporates both calming imagery and graphics with an inviting color palette while displaying the services offered by this private practice licensed psychologist. A very clean and modern site with a clear message, perfect for the client's brand!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/brndstrm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/5497c912-26da-48ad-a726-06ee4f4b9756/NEW+PORTFOLIO+SCREENSHOT+%288%29.png</image:loc>
      <image:title>Portfolio Content - BRNDSTRM | Marketing Agency Website - Brndstrm</image:title>
      <image:caption>The client's site defines what Brndstrm offers to growing B2B companies; someone to make a clear vision for the company to act on. Everything on this image-centric site comes back to that message. Navigating deeper throughout the site, the images move from street art to more defined artwork, the opening image shows chaos reflected in still water, and the site has a breakdown of the client's logo (chaos) leading to the full depth of the logo (clarity). The use of colors and imagery on the site are bold and edgy with a font that reflects the client's brand transparency. A wonderfully bold site!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/orfus-realty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/81be5c9e-5390-4e0f-9ae5-30cbe3d47a3a/NEW+PORTFOLIO+SCREENSHOT+%2814%29.png</image:loc>
      <image:title>Portfolio Content - Orfus Realty | Real Estate Website - Orfus Realty</image:title>
      <image:caption>We worked with Orfus Realty to develop a website that is sleek, modern, and informative that also gets straight to point: highlighting the company's expertise in real estate management and development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/stress-health</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/f87a68db-3681-4001-83c4-4b01860bee95/NEW+PORTFOLIO+SCREENSHOT+%283%29.png</image:loc>
      <image:title>Portfolio Content - Stress Health | Health &amp;amp; Wellness Website - Stress Health</image:title>
      <image:caption>Stress Health came to us wishing to see a site that used all of its content but in a concise and user-friendly way. We were able to achieve this goal while also making the site feel light with a soft color palette &amp; alive with photos provided by the client.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/american-bocce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044814559-QK7EJHMESX143F1AD350/image-asset.png</image:loc>
      <image:title>Portfolio Content - American Bocce Co - American Bocce Co</image:title>
      <image:caption>The client was looking for a fun, fresh, modern website to display how amazing the sport of Bocce Ball can be, and how much it can be enjoyed by all ages, especially by adults in leagues, as corporate team-building exercises, or in tournaments. We were able to build out a site that provided a fresh take on bocce, using a black, white/cream, and red color palette, and fun visual movements throughout. Connecting the site to a merch store, integrating a 3rd party app for league and tournament sign-ups, and using images that really defined the sport, rounded out the site as a client-favorite!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/jam-jar-wines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/e01143f1-f163-45fe-ba42-a084d449ff9e/NEW+PORTFOLIO+SCREENSHOT+%283%29.png</image:loc>
      <image:title>Portfolio Content - Jam Jar Wines | CPG Brand Website - Jam Jar Wines</image:title>
      <image:caption>Jam Jar came to us wanting to spunk up their design but also minimize their content. We were able to do both while also adding in some really cool design elements (think waves for page dividers, moving PNGs, lots and lots of vibrant colors!). The whole team all the way around - us and the clients - were so happy with the design of the website at the end!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/ams-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706044856820-055HO5TLADQV2NW6R9KW/image-asset.png</image:loc>
      <image:title>Portfolio Content - AMS Management - AMS Management</image:title>
      <image:caption>We worked with AMS Management on both their main website and their product website. Our goals were to clearly define what they do and modernize their design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/be-there-in-five</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/489167ff-881c-41c9-88c4-162c3f7e673d/NEW+PORTFOLIO+SCREENSHOT+%2831%29.png</image:loc>
      <image:title>Portfolio Content - Be There in Five | Influencer Website - Be There in Five</image:title>
      <image:caption>We worked with podcast Kate Kennedy and team to create a site to house all of her recording and event info as well as showcase her individual personality!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/built-within</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045254289-9LU6V9614DVFKOMLLVBX/image-asset.png</image:loc>
      <image:title>Portfolio Content - Built Within - Built Within</image:title>
      <image:caption>Built Within needed us to take their site to the next level. We implemented new brand standards, add a few pages, and improved calls to action across the board.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/beauty-organix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/8fe468e8-c896-416e-8716-565c7230f757/NEW+PORTFOLIO+SCREENSHOT+%284%29.png</image:loc>
      <image:title>Portfolio Content - Beauty Organix | e-Commerce Website - Beauty Organix</image:title>
      <image:caption>Beauty Organix wanted to take their online store to the next level which required a migration to 7.1. We re-worked their entire storefront setup, making it more user friendly and searchable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/hsq-law</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/324116b9-c877-4dba-9845-aad9565d35d9/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Hammer Serna &amp;amp; Quinn | Law Website - Hammer Serna &amp; Quinn</image:title>
      <image:caption>We worked with the HSQ team to build a beautiful website describing their areas of practice!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/andie-sobrato</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045501755-X5UZURIPU4IVO7I05HXU/image-asset.png</image:loc>
      <image:title>Portfolio Content - Andie Sobrato - Andie Sobrato</image:title>
      <image:caption>We worked with Andie to develop a site for her personal style consulting business, as well as a blog to show off her expertise.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/cardinal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045527456-V2SJTYLHGQLQ8FM67MOR/image-asset.png</image:loc>
      <image:title>Portfolio Content - Cardinal Infrastructure - Cardinal Infrastructure</image:title>
      <image:caption>We built a website for Cardinal, supporting their work in transportation, infrastructure, and economic development.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/deepwell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045543129-HYPQFSQ78WQA82LVSX2J/image-asset.png</image:loc>
      <image:title>Portfolio Content - Deepwell - Deepwell</image:title>
      <image:caption>As he pivoted his brand, we worked with Joe to create a new website for his Photography company, Deepwell, including a “Find Joe” mapping feature.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/charlie-paper</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045576748-0MYXUJ08PF90OMPSMK2N/image-asset.png</image:loc>
      <image:title>Portfolio Content - Charlie Paper - Charlie Paper</image:title>
      <image:caption>We worked with design studio Charlie Paper to create a website that shows their past work and makes it easy for clients to work with them.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/cfi-yafnl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045622559-EKB0FPQJ5BE6DUP10H19/image-asset.png</image:loc>
      <image:title>Portfolio Content - H2 Public Relations - H2 Public Relations</image:title>
      <image:caption>We worked with H2 PR to create a website that showed their experience and expertise in the hospitality space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/buckle-bath</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706045744659-I6O3D0JJ94KBCPFMO06M/image-asset.png</image:loc>
      <image:title>Portfolio Content - BuckleBath - BuckleBath</image:title>
      <image:caption>We worked with startup BuckleBath to build a dynamic new website that included scheduling and booking integration for their 20+ locations on the East Coast.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/poor-devil</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/6106e666-18d1-4723-840c-300197300ec4/NEW+PORTFOLIO+SCREENSHOT+%282%29.png</image:loc>
      <image:title>Portfolio Content - Poor Devil Pepper Company | Food &amp;amp; Beverage Website - Poor Devil Pepper Company</image:title>
      <image:caption>We gave Poor Devil Pepper Company a spicy design update, with unique features like a customizable mood board and fun easter eggs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/high-gear</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/a83ff518-fefb-4c57-8dcf-f4f0169382f6/NEW+PORTFOLIO+SCREENSHOT+%2825%29.png</image:loc>
      <image:title>Portfolio Content - High Gear Consulting | Professional Services Website - High Gear Consulting</image:title>
      <image:caption>We worked with High Gear to share their vision of partnering with nonprofit organizations that need temporary leadership or high-level support during times of transition or growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/montrose-hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/496f0136-5db7-4aa2-893a-2e0c586ce0da/NEW+PORTFOLIO+SCREENSHOT+%283%29.png</image:loc>
      <image:title>Portfolio Content - Montrose Hospitality - Montrose Hospitality</image:title>
      <image:caption>We built a vivid portfolio site for hospitality furniture design firm Montrose Hospitality.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/rellevant-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046255331-70D6KFFG8G5Q9QCTJQ8Y/image-asset.png</image:loc>
      <image:title>Portfolio Content - Rellevant Partners - Rellevant Partners</image:title>
      <image:caption>We worked with Rellevant Partners as they launched their early-stage growth equity firm in the hospitality space.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/studio-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046301020-I8W3FNZX8MQVTNTPDNEW/image-asset.png</image:loc>
      <image:title>Portfolio Content - Studio PR - Studio PR</image:title>
      <image:caption>We created and elegant and artful website for Studio PR that showcased their services and persona brightly.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/camp-out-for-kids</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/26412665-3001-4b36-ac67-918920e22d02/NEW+PORTFOLIO+SCREENSHOT+%2826%29.png</image:loc>
      <image:title>Portfolio Content - Camp Out for Kids | Non-Profit Website - Camp Out for Kids</image:title>
      <image:caption>We built a fun website for Non-Profit organization Camp Out for Kids which shares their mission with donors and supporters.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/regency-park-properties</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/b0036449-d059-435c-be02-58784bfe2615/NEW+PORTFOLIO+SCREENSHOT+%2815%29.png</image:loc>
      <image:title>Portfolio Content - Regency Park Properties | Real Estate Website - Regency Park Properties</image:title>
      <image:caption>Regency Park Properties needed a new website to display their listings and past sales in a beautiful, organized way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/chesterbrook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/f6937339-7b2c-4994-a4a2-cdf79269f0ed/NEW+PORTFOLIO+SCREENSHOT+%288%29.png</image:loc>
      <image:title>Portfolio Content - Chesterbrook | Real Estate Website - Chesterbrook</image:title>
      <image:caption>We worked with JLL to create a website for Chesterbrook, a PA based office park. The site features 3D video tours, interactive maps and more.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/bushel-and-a-peck-kitchen-amp-bar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/95ce8f9c-829e-4683-9497-317b82b5b1cf/NEW+PORTFOLIO+SCREENSHOT+%285%29.png</image:loc>
      <image:title>Portfolio Content - Bushel and a Peck Kitchen &amp;amp; Bar - Bushel and a Peck Kitchen &amp; Bar</image:title>
      <image:caption>We worked with Bushel and a Peck Kitchen &amp; Bar to create a website that showcased the menu, information and location for their new restaurant. Featuring custom designed menu blocks, Open Table integration and unique oyster menu.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/genuine-foods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/d8985949-44c3-4e4f-907d-6b8b27f02d69/NEW+PORTFOLIO+SCREENSHOT+%283%29.png</image:loc>
      <image:title>Portfolio Content - Genuine Foods | Food Services Website - Genuine Foods</image:title>
      <image:caption>We worked with Genuine Foods to create a website that highlighted their work in the community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/nancy-tassone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/bb10e9b0-e88e-4012-97ac-8d1ddcb20887/NEW+PORTFOLIO+SCREENSHOT+%2816%29.png</image:loc>
      <image:title>Portfolio Content - Nancy Tassone | Real Estate Agent Website - Nancy Tassone</image:title>
      <image:caption>We worked with Chicago's #1 Producing Individual Agent Sotheby's International Realty to create a new digital presence to showcase her listings, client testimonials, and expertise in her field.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/holy-family-day-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/5bf9b41c-332e-47a0-99a8-ddeab440bac4/NEW+PORTFOLIO+SCREENSHOT+%2827%29.png</image:loc>
      <image:title>Portfolio Content - Holy Family Day Home | Non-Profit Website - Holy Family Day Home</image:title>
      <image:caption>We worked with Holy Family Day Home to build a bright, welcoming website that would help families learn about this historic organization. Featuring an accessibility tool and multi-language support, we worked with HFDH to be as welcoming to as many types of families as possible.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/casa-essex-county</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/01535b98-fada-4acf-8eec-29c4ff528c1e/NEW+PORTFOLIO+SCREENSHOT+%2828%29.png</image:loc>
      <image:title>Portfolio Content - CASA Essex County | Non-Profit Website - CASA Essex County</image:title>
      <image:caption>We worked with CASA Essex to create new website which acts as an exciting home for their advocacy, volunteer signup and fundraising. We integrated tools like Donorbox to power easier giving and an advocate center where volunteers can access materials and tools to help them better support the kids they advocate on behalf of.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/laney-belle-inc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046678147-OZ2C6ICJT930WK6XLB96/image-asset.png</image:loc>
      <image:title>Portfolio Content - Laney Belle Inc. - Laney Belle Inc.</image:title>
      <image:caption>We worked with Melanie to build a website that would feature her skills and abilities as an HR consultant. By building a digital space that accentuated her talent as well as her warm personality, we are helping her better connect with future clients!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/b360</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/17802a2b-7820-4be7-bc4f-36e56db2ce32/NEW+PORTFOLIO+SCREENSHOT+%2817%29.png</image:loc>
      <image:title>Portfolio Content - B360 | Real Estate Website - B360</image:title>
      <image:caption>We helped Blackstone 360 create a clean, modern and streamlined new website on Squarespace to display all of their properties, their vision and their opportunities for growth in a visual way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/natalies-outlet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046781434-VPYYTHO33WNTAFBGJF3P/image-asset.png</image:loc>
      <image:title>Portfolio Content - Natalie's Outlet - Natalie’s Outlet</image:title>
      <image:caption>We worked with Youtube star Natalie to create a home for herDIY craft ideas, beauty product testing, simple life hacks, funny comedy pranks, art &amp; back to school videos to inspire her 8.2 million subscribers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/flower-cream</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/e698d311-7af3-440f-b4ff-bd40ce5c723b/NEW+PORTFOLIO+SCREENSHOT.png</image:loc>
      <image:title>Portfolio Content - Flower &amp;amp; Cream | Food &amp;amp; Beverage Website - Flower &amp; Cream</image:title>
      <image:caption>We worked with Flower &amp; Cream to build a bold but minimal website to promote their new Texas-based Ice cream shop!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/elephants-custom-furniture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046832237-2KHXDE0UK03RLJ423UKF/image-asset.png</image:loc>
      <image:title>Portfolio Content - Elephants Custom Furniture - Elephants Custom Furniture</image:title>
      <image:caption>We worked with Elephants Custom Furniture to build a new website on Squarespace featuring their residential, commercial and furniture projects.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tk-styled-interiors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706046937239-4Z0SP40LQSD2JM0RFGJI/image-asset.png</image:loc>
      <image:title>Portfolio Content - TK Styled Interiors - TK Styled Interiors</image:title>
      <image:caption>Working with TK Styled Interiors, we created a sales portfolio oriented site on Squarespace to display their work, process and abilities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/good-eats-with-laura</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/9e512c50-f405-4b15-9569-f38d3bd35961/NEW+PORTFOLIO+SCREENSHOT+%286%29.png</image:loc>
      <image:title>Portfolio Content - Good Eats with Laura | Food &amp;amp; Beverage Website - Good Eats with Laura</image:title>
      <image:caption>We worked with Laura to create a beautiful new website featuring her shop where customers can purchase sandwiches, baked goods and other treats for delivery or pickup. In addition to her e-commerce section, we also enabled her to sell a digital copy of her book of Recipes- Life on a Plate. For her recipes, We integrated a custom filter tool for her allowing users to find exactly what they're looking for.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/future-leaders-of-chicago</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/534e5524-a42e-4ad1-8b6e-f400681021d8/NEW+PORTFOLIO+SCREENSHOT+%2830%29.png</image:loc>
      <image:title>Portfolio Content - Future Leaders of Chicago | Non-Profit Website - Future Leaders of Chicago</image:title>
      <image:caption>We worked with non-profit group Future Leaders of Chicago to create a modern and updated new home, with an easier donation form, dynamic testimonials and student profiles and a bold color palette to help their brand sing!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/nami-chicago</loc>
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    <lastmod>2024-01-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706047564714-G5LMJGQ6KBSVDC90W5GE/image-asset.png</image:loc>
      <image:title>Portfolio Content - Nami Chicago - Nami Chicago</image:title>
      <image:caption>We worked with non-profit group NAMI Chicago to create a new website that serves as a hub for mental health information, donor opportunities, and fundraising events.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/royal-palms</loc>
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    <lastmod>2024-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/efe06465-bcee-4f6f-bb1b-78ed17e32d5d/NEW+PORTFOLIO+SCREENSHOT+%281%29.png</image:loc>
      <image:title>Portfolio Content - Royal Palms | Hospitality Website - Royal Palms</image:title>
      <image:caption>A Brooklyn and Chicago shuffleboard emporium was looking for a fresh look and locationally triggered website for their patrons. We created a landing page for both while implementing a URL redirect based on location.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/honey-butter-fried-chicken</loc>
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    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/ed61566b-0323-43c4-903c-85d77d5c7a4e/NEW+PORTFOLIO+SCREENSHOT+%282%29.png</image:loc>
      <image:title>Portfolio Content - Honey Butter Fried Chicken | Food &amp;amp; Beverage Website - Honey Butter Fried Chicken</image:title>
      <image:caption>We worked with Chicago staple Honey Butter Fried Chicken to create a dynamic new website with SO many fun features, like a special chicken flag, gifs, and a styled menu using Squarespace's menu block to ensure accessibility.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/wotw-7p2gd</loc>
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    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706047607869-VK3QXUAVT7ALHGQO3VW0/image-asset.png</image:loc>
      <image:title>Portfolio Content - E Napoletano - E Napoletano</image:title>
      <image:caption>We worked with the super creative E to build a portfolio that was as fun and original as they are.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/big-think</loc>
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    <lastmod>2026-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/0a309021-364f-43ff-9075-e14fe79ed210/NEW+PORTFOLIO+SCREENSHOT+%287%29.png</image:loc>
      <image:title>Portfolio Content - The Big Think | Non-Profit Website - The Big Think</image:title>
      <image:caption>We worked with not-for-profit organization The Big Think to create a website that housed all of their educational materials and modules, as well as their membership portal.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/category/Susan+Lee</loc>
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  </url>
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    <loc>https://www.weekofthewebsite.com/portfolio-content/category/Erin+Hammond</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/category/Kelsey+Gilbert-Kreiling</loc>
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  <url>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Food+%26+Beverage</loc>
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    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/WOTW+Launch</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Sports</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Architecture</loc>
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    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Religion</loc>
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    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Travel</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Apparel</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/WOTW</loc>
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    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Mini+Brand</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Real+Estate</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Music</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Photographer</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/WOTW+Plus</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Author</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/portfolio-content/tag/Medical</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/launch-party-kelsey-gilbert-kreiling</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/brand-spankin-new-emily-positano</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/art-science-with-grace-miceli</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/beauty-school-with-sonia-elyss</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/raising-the-bar-with-rachel-dickens</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/no-surprises-minisode-the-importance-of-taking-breaks</loc>
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    <lastmod>2024-01-29</lastmod>
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    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/food-for-thought-with-liz-grossman</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/design-for-the-greater-good-with-monica-seaberry-and-adya-beasley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/double-your-funny</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-2/present-imperfect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-02</lastmod>
  </url>
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    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/branding-expert-ashia-amav</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/community-strategist-laura-zug</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/valerie-gangas-of-juniper-holiday-home</loc>
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    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/sarah-greisdorf-and-sam-zelitch-of-squarespace-circle</loc>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
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    <lastmod>2024-01-29</lastmod>
  </url>
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    <lastmod>2024-01-29</lastmod>
  </url>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/meagan-allers-marco-polo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-surprises-season-3/david-alex-launch-happy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-02</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/exceeding-expectations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/e64889a7-22c2-495e-bdb4-0839a70ff3bf/Screen+Shot+2025-04-04+at+11.58.46+AM.png</image:loc>
      <image:title>Contributor Series - Exceeding Expectations - As a grown up company, Week of the Website is not immune to the shifts and changes that happen over time. Evolution and adaptation is a huge part of why we have remained successful after all these years despite changes in the market and world around us. What remains true today just as much as when WOTW was born is the commitment to communication, delivering beyond what people imagine possible, and a culture of joy. We catch up with Kelsey Gilbert-Kreiling as she steps into the role of CEO and shares her vision of what is to come.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/serving-hospitality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/7bc2a352-06ec-40bd-bae3-603fc186509a/Bavette+La+Boucherie+%282%29.gif</image:loc>
      <image:title>Contributor Series - Serving Hospitality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/2cb06e3f-73c3-453a-9d87-cc07cf298c03/Montarra+%282%29.gif</image:loc>
      <image:title>Contributor Series - Serving Hospitality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/be255749-b412-4296-939b-b9f73a9d267c/El+Che.gif</image:loc>
      <image:title>Contributor Series - Serving Hospitality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/the-biggest-news-from-our-team-heading-into-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/fe575318-6bc8-4651-b138-d684a829b5cb/1.png</image:loc>
      <image:title>Contributor Series - The Biggest News From Our Team Heading Into 2025 - It’s pretty rare we say goodbye to someone here at WOTW, but we are wishing our dear Samantha Gong adieu. She’s spent the last year plus as our Agency Assistant and is moving on to hone her skills in email marketing. We will miss you so very much, Sam.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/50e43008-2659-4dbe-aff7-a3b8c9c95357/4.png</image:loc>
      <image:title>Contributor Series - The Biggest News From Our Team Heading Into 2025 - A grand welcome for Dani Boren, who joins us not just as a project manager for WOTW, but will filling Sam’s Agency Assistant role. We have been working with Dani as both a client and project manager in the past, and we are thrilled to have her working with us behind the scenes and the screens to help evolve our process and keep us on track to the big goals we plan to tackle in 2025. Thank you, Dani!</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558775491-H25SROHY2FFEE5Y28M6J/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Heidi Zimmer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/learning-virtually</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558778603-J9NIQVXEQJ1EY1LJUXPW/image-asset.gif</image:loc>
      <image:title>Contributor Series - Learning In The Virtual World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/joyfully-ambitious-maria-grillo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558781314-GLWQBTEHI6UNK964IHPC/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Maria Grillo - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/wotw-as-an-ecosystem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558784313-5WT3XJ9PKUUYZOQGQ2GY/image-asset.gif</image:loc>
      <image:title>Contributor Series - Now THAT’S An Ecosystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/community-in-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558788750-XNIJEOWK1WOEQV6WLHN3/image-asset.gif</image:loc>
      <image:title>Contributor Series - Community in Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/internet-communities</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558791795-62XK7A9QCUYKRLC3YKN7/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Internet Communities as Proof of Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558792692-YXFG2HRTNW936MTK6EOM/image-asset.gif</image:loc>
      <image:title>Contributor Series - Internet Communities as Proof of Life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/mini-communities-ftw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558796549-FG6OST0SUE7C0KLU3YAK/image-asset.gif</image:loc>
      <image:title>Contributor Series - Mini Communities FTW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/squarespace-circle-day-fomo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558800051-G31Y6MYD1VCSCQC8GIFO/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Squarespace Circle Day FOMO - Make it stand out</image:title>
      <image:caption>Circle Day 2022!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/circle-day-roundup-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558802806-E427E9AF7PICFGZWCOME/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Circle Day Roundup - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/wingin-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558812150-84ZVDTHKHV8A7GRYCAQN/image-asset.gif</image:loc>
      <image:title>Contributor Series - Wingin’ It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558813279-2DVDPYEUJUGNFNGYQ0JI/image-asset.png</image:loc>
      <image:title>Contributor Series - Wingin’ It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558815250-TU0XBDXUBBDTFN9QEFPC/image-asset.png</image:loc>
      <image:title>Contributor Series - Wingin’ It - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/leveraging-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558818150-FOJ4U2IOHSS1XGHT2CWZ/image-asset.gif</image:loc>
      <image:title>Contributor Series - Leveraging AI: The Good, The Bad, The Scary - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/down-the-rabbit-hole</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558824859-JJP7GBRKUKMMCPK4F9J8/image-asset.gif</image:loc>
      <image:title>Contributor Series - Down the Rabbit Hole: Approaching the Challenges of Inspiration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/embracing-discomfort-and-building-meaningful-design-relationships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558827256-6B826UW9ESBW6UOAGMG8/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Embracing Discomfort and Building Meaningful Design Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/joyfully-ambitious-amber-frankhuizen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558829512-RVAABOBJ00X3S8FWV6DR/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Amber Frankhuizen, Founder/CEO, AFMKTG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558831361-I53F0OZRFBRBGGAN3210/image-asset.png</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Amber Frankhuizen, Founder/CEO, AFMKTG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/joyfully-ambitious-laura-zug</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558834245-0W2FT1XH7HRWALVEW9TI/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Laura Zug - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/bringing-ideas-to-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558836750-7BLAAPS3O7HQ3BOSXIRK/image-asset.gif</image:loc>
      <image:title>Contributor Series - Bringing Ideas to Life: How WOTW Transforms Brainstorming into Tangible Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/joyfully-ambitious-gina-esposito-ane-atelier</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558846511-7MG3XNAXN8H83VUFVP4T/image-asset.png</image:loc>
      <image:title>Contributor Series - Joyfully Ambitious: Gina Esposito, Anée Atelier - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/how-our-team-takes-breaks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558848967-SLTTND5552D3431CZZBX/image-asset.gif</image:loc>
      <image:title>Contributor Series - How Our Team Takes Breaks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558850314-YVOWL29A9Y08B819PGRM/image-asset.jpeg</image:loc>
      <image:title>Contributor Series - How Our Team Takes Breaks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558852263-6PI9A9C5R6NQO3DRP327/image-asset.png</image:loc>
      <image:title>Contributor Series - How Our Team Takes Breaks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/nourishing-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/week-of-june-19th</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558858542-SZRQZKRBRKNKDQKOKZ5J/image-asset.gif</image:loc>
      <image:title>Contributor Series - Week of June 19th - The Latest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/experimenting-with-fears</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/the-intriguing-beauty-of-imperfection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558862370-XJ9C5G3DPIGT1LDHH1P7/image-asset.png</image:loc>
      <image:title>Contributor Series - The Intriguing Beauty of Imperfection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/from-concept-to-creation-the-intricacies-of-customized-site-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558864457-GQ9S8N72OF3B5NX9V3A2/image-asset.png</image:loc>
      <image:title>Contributor Series - From Concept to Creation: The Intricacies of Customized Site Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/in-defense-of-leaving-it-all-out-there</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558867114-V3O39TSKPX3157GG7B1D/image-asset.png</image:loc>
      <image:title>Contributor Series - In Defense Of Leaving It All Out There - I love this design because it gives us a glimpse into the process. SHOW ME those iterations. A stream of thought offered as the final feels so gossipy in the best way. I couldn’t manage to find the original, but the are.na link is here.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558868180-WQD91U763K1D4C0ULTH7/image-asset.png</image:loc>
      <image:title>Contributor Series - In Defense Of Leaving It All Out There - Resumes! They, too, can be sexy. This layout is something I think about often. I love the way the information is organized and, although a lot, it’s begging to be consumed.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558869510-VYPQHK2I6CD5P11AQBA3/image-asset.png</image:loc>
      <image:title>Contributor Series - In Defense Of Leaving It All Out There - Studio Otto is constantly finding its way to the top of my bookmarks. I refer to this site often because of its balance of simplicity and loudness. It lays a lot of information out in a way that feels fresh and makes you want to keep exploring. A classic for a reason.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558870775-ULSVCQN99R0QZZ7GSI3J/image-asset.png</image:loc>
      <image:title>Contributor Series - In Defense Of Leaving It All Out There - Another copy-heavy beauty I would LOVE to see digitized. The typography alone evokes all kinds of feelings but the scattered nature of the layout feels like an organized chaos I can get behind. Again, it feels mildly stream of consciousness.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558871967-EEN0E34421LSS4WFCBU1/image-asset.png</image:loc>
      <image:title>Contributor Series - In Defense Of Leaving It All Out There - OOF this one has it all. Enough white space to breathe. A lot of work all at once. It feels playful and serious at the same time, a rare but greatly appreciated balance. Although it’s not as text-heavy, you get that 1000-foot view that gives you a special look into all the work at once.</image:title>
      <image:caption>via Harry Designs</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/exploring-the-uncanny-world-of-ai-art-a-tale-of-teletubby-disappointment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558874648-ZA6JAOSTOTI8FDMRQ29X/image-asset.png</image:loc>
      <image:title>Contributor Series - Exploring the Uncanny World of AI Art: A Tale of Teletubby Disappointment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/week-of-may-29th-the-latest</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706558887845-83V84HYBY1LVFG3DGO6J/image-asset.gif</image:loc>
      <image:title>Contributor Series - Week of May 29th - The Latest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/category/Behind+the+Screens+with+Samantha+Gong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/category/Spotlight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/category/WOTW+Zeitgeist+with+Jules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/category/Joyfully+Ambitious+with+Molly+Each</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/contributor-series/category/Sightings+with+Alex+Lucke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-31</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/onboarding-reyna-abigale-levine</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559123130-9J3QJZ8LFUF9JLNANS9Y/Screen+Shot+2022-10-25+at+10.09.34+AM.png</image:loc>
      <image:title>Behind the Screens - Onboarding: Reyna Abigale Levine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559124447-WTGPD9RS1RCIFJUVZIZ7/Screen+Shot+2022-10-25+at+10.09.07+AM.png</image:loc>
      <image:title>Behind the Screens - Onboarding: Reyna Abigale Levine - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/wotw-goes-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559126411-LEA57GZ51YB6L4EJVPTC/my-life-through-a-lens-bq31L0jQAjU-unsplash.jpeg</image:loc>
      <image:title>Behind the Screens - WOTW Goes Pro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/onboarding-samantha-gong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559128230-U2OANDUBDH7VO3AAL36Z/samantha.jpeg</image:loc>
      <image:title>Behind the Screens - Onboarding: Samantha Gong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559129428-0R3XJTFFLHUOH45JS8X6/sam+workspace.jpg</image:loc>
      <image:title>Behind the Screens - Onboarding: Samantha Gong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/squarespace-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559160631-43EYWT2JGH96XRWWY437/Screen+Shot+2022-10-06+at+10.56.00+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Movement by MK</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559163653-X4E0G78DKU4CBLXCW9RC/Screen+Shot+2022-10-06+at+10.56.32+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - About</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559166218-FLPB475CPDWBA1HMIT81/Screen+Shot+2022-10-06+at+10.58.00+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Members login</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559167551-WRNIP5RPG6F1K5POV2YH/Screen+Shot+2022-10-06+at+10.57.41+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Resources</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559170022-5UY45TOSG8LHPU61LB97/Screen+Shot+2022-10-06+at+10.57.16+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Movement membership</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559172920-5L0NKQ3OG9C5752YGHF5/Screen+Shot+2022-10-06+at+10.59.22+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - MK's story</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559174554-CU210YGOG6MSJA940MJ0/Screen+Shot+2022-10-06+at+11.22.35+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Blog</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559180216-CHT0W8QN42ZC3PIAGMBV/Screen+Shot+2022-10-06+at+11.32.04+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559182883-HGTE8F1L376N10R8I6UV/Screen+Shot+2022-10-06+at+11.37.08+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - About</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559185134-8J7VGYHBAF04FZGB21XU/Screen+Shot+2022-10-06+at+11.35.35+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Brands</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559187177-DWPD5F86Y0PY9WH8K7TZ/Screen+Shot+2022-10-06+at+11.36.20+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Astr</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559188984-KVQAWH71ILEVKPOGZWN8/Screen+Shot+2022-10-06+at+11.33.38+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - About Leah</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559191645-A1ZPC5YFOFITYTXRG3U8/Screen+Shot+2022-10-06+at+11.34.13+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Calendar</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559193258-3PJ8GKHIX661D6D6AG4C/Screen+Shot+2022-10-06+at+11.35.47+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Contact</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-chesnut-properties</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559198061-7GOJZMPK24PULR3EDCRG/logo.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559199359-1KWEOCQWGLMWBJ95H2H7/Chesnut+OLD+Homepage.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>The Chesnut Properties old website home page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559200039-69VH6ZODFV705FF9XQ4M/chesnut+2.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>The Current Projects page was stagnant, with photos laid out in a grid with no information or calls to action that lead visitors into portfolio pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559201352-SS11IJLNJF38GAU1VQBI/Chesnut+OLD+About+1st+half.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>The existing About page is the most robust, but it still lacks the design and imagery to really convey the work that they do, or Lee’s vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559258875-G3VS1B6MAIYL3C02SU47/Chesnut+NEW+About.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>We see an immediate improvement on the About page, and we get a peek at the new color scheme! It has a much more personal feel and it showcases Lee’s story. The black and white on blue allows for better text readability and accentuates the overall design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559315055-U02O1RG9Z69FH3MHSD1N/Chesnut+NEW+Indiv+Portfolio+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>The new Portfolio pages have a new color scheme, with better readability and organization. We can also see all the photos for a project in one place instead of endlessly scrolling the page. We also get clear information at the top highlighting what makes this project unique and special.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559377138-2SY0I2F12CUQ7P3BMYXN/Chesnut+NEW+Properties+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Chesnut Properties - Make it stand out</image:title>
      <image:caption>The new Projects page has a clear delineation between projects, allowing visitors to know immediately what category it falls under. Visitors can easily navigate to different projects without having to guess which project is which.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/a-chat-with-launch-happy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559491054-3XI9N515TMDEJW93WTXO/WOTW_Team_kk_new.jpg</image:loc>
      <image:title>Behind the Screens - A Chat with Launch Happy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559492222-F46HW33ULQYXPYWMOYFG/Screen+Shot+2022-09-28+at+4.23.04+PM.png</image:loc>
      <image:title>Behind the Screens - A Chat with Launch Happy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/hey-thanks-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/seo-resources-we-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559611060-D34LZ5HVIT9OFYXXVHYG/LaunchHappy.png</image:loc>
      <image:title>Behind the Screens - SEO Resources We Love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-friedges-inc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559671029-F3142W6H0HMKWDT1U68W/logo.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559672049-8LOMAK4EIQA4ULAVN2VF/friedges.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>The old Friedges, Inc. home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559673041-KRP5K9AOSGLPS7FH9NLO/friedges+2.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>The old contact page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559674208-WQR0QIZJ76989XD0ACT9/friedges+3.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>The old products page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559730265-WB0YR2WDYVZTGXCDJOM1/friedges+new+1.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>A new products page that introduces imagery and presents it in a way that’s a breeze for site visitors to find.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559790140-WSCUH5HS12GNHHTFO8PG/friedges+new+2.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>The new About Us page tells the story of their work while not overwhelming visitors. The page is simple while also modern and inviting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559850148-2YTBJPFAL38LCSESJMZE/friedges+3+new.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>One of the new portfolio pages features the many products sold, then outlines subtypes for ease of navigation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559910184-DU516ZI57NKJX3ZVAJ7S/friedges+again.png</image:loc>
      <image:title>Behind the Screens - In Process: Friedges, Inc. - Make it stand out</image:title>
      <image:caption>The new Friedges, Inc. home page</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/why-we-added-seo-to-wotw-sites</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559981879-ZSY38VAYT655E29B1U96/LaunchHappy.png</image:loc>
      <image:title>Behind the Screens - Why We Added SEO to WOTW Sites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/a-match-made-in-squarespace-heaven</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559983061-JCPIWA8NT7QBFWDHBZ8P/LaunchHappy.png</image:loc>
      <image:title>Behind the Screens - A Match Made in Squarespace Heaven - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/glhlpsdh9ktk45285s4eyjetw6easl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559985183-J8PSWZZIML1SUR90ORP0/Screen+Shot+2022-09-09+at+6.40.39+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559986323-XW8BDBO8TQDGXKY9QX5I/Screen+Shot+2022-09-09+at+6.45.00+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Find a Pint</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559987343-LO5W17GOSVI9CP74DJ63/Screen+Shot+2022-09-09+at+6.44.23+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - #WTW</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559988602-S73PG8K4P9W8ISEBKDN8/Screen+Shot+2022-09-09+at+6.43.59+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - About</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559989978-QIMNTTUJTHZT356FH3LO/Screen+Shot+2022-09-09+at+6.41.08+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Find a pint</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559991675-83K7T6Y6T6VKDBCRVXY2/Screen+Shot+2022-09-09+at+6.58.20+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Home</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559992723-JZH4E5YOPCSHUFX4A98L/Screen+Shot+2022-09-09+at+6.58.52+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Why We Do It</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559993619-38WMD1F4QS2HGXCFW6IK/Screen+Shot+2022-09-09+at+6.59.16+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Services</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559994536-DM4E69SF974B1BUQ9QGF/Screen+Shot+2022-09-09+at+7.01.09+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Work With Us</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706559996083-VW1ZZOYKYTYNSKK150ZL/Screen+Shot+2022-09-09+at+7.00.44+AM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Who We Are</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560075560-32619LSHX0LJ52ULP2WB/Screen+Shot+2022-07-28+at+9.03.24+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560079429-FKZHI3H6X28R3R4LPQAP/Screen+Shot+2022-07-28+at+9.25.44+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560082161-AL8Y36SNRPUQH3YRGFK1/Screen+Shot+2022-07-28+at+9.26.06+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560084026-38RUMN7QACJWPX3N3L27/Screen+Shot+2022-07-28+at+9.26.29+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560087358-5ZKSE63ATZJRVEVTDHDM/Screen+Shot+2022-07-28+at+9.26.13+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560089495-0HYM1OH3OMIHFOPLH1FQ/Screen+Shot+2022-07-28+at+9.29.09+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560092097-VPQ8NNME20CPUE89WBOQ/Screen+Shot+2022-07-28+at+9.26.19+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560094862-S4R5F8FHJVLKD7F7IH2J/Screen+Shot+2022-07-28+at+8.44.27+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560095640-ZP99810XCU9CAU93FY1S/Screen%2BShot%2B2022-07-28%2Bat%2B8.44.57%2BPM.jpg</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560097074-33OLND99F94MOMXII2CH/Screen+Shot+2022-07-28+at+8.45.08+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560099595-OA4Z62O91N4DJKCIF2K4/Screen+Shot+2022-07-28+at+8.54.44+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/one-week-later-mel-sole-golf-school</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560102279-G8IGY89ZW2NN1W11H6IU/Mel+sole+4.jpeg</image:loc>
      <image:title>Behind the Screens - One Week Later: Mel Sole Golf School - Make it stand out</image:title>
      <image:caption>Instructor David Olberding, Rosemary Sole and Mel Sole</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560103864-BK8SGWMQE0V9BX65AEF5/Mel+sole+3.jpeg</image:loc>
      <image:title>Behind the Screens - One Week Later: Mel Sole Golf School - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/hey-thanks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/lets-get-launched-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560107337-3CE3LL9246YWA15SLUZV/Screen+Shot+2022-06-23+at+10.21.23+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560109582-CCT4S2AK5BPNAM6Q08MV/Screen+Shot+2022-06-23+at+10.32.49+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560112311-95I3XFG7R9AIVT9ENIFM/Screen+Shot+2022-06-23+at+10.46.55+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-canvas-real-estate</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560114084-3J548742519LM1QFMBWN/_Canvas+Logo.png</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560118432-0F5CGXSCKU4XY9T9BDE9/Canvas+HP+Before.png</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>The old home page scroll</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560119636-DCP1HO9BCFQNV69TDDQX/Canvas+Before+contact.png</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>The old contact page gives you an idea of the lack of design that went into the original site. The color is dull, the text is somewhat difficult to read, and there are no images to highlight what they do or who they are.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560120405-6NYN7HRWAQLKR9GWKWOI/Canvas+BeforeTenant.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>This page, highlighting all the services they provide, misses all the marks. There’s no imagery to show prospective clients their previous work or how they bring about results, and the layout of the page is awkward with no real cohesiveness from top to bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560121274-2PXTVCYK864WB9OGDAD4/Canvas+Landlords+New.png</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>We see immediate improvement here with the Landlord Partners page. The redesign in black and white with bold text helps ensure that everything is crisp, clean and easy to read. This also gets right to the point and lets the page speak for itself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560122047-BTD6UV3SRSZ0EW1AZO0I/Canvas+Listings+New.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>The new Listings page has incorporated a Universal Filter to help narrow down options for prospective clients based on need. Again, we get straight to the point by showing what’s available and encouraging users to interact with this page via the filter to customize their experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560122900-2NA9GWVNEPUFDQPTG3GN/Canvas+Portfolio+New.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>The new Portfolio page really speaks directly to who Canvas Real Estate really is and what they do — the whole point of the redesign. We use beautiful imagery to highlight current landlords/tenants and share a bit of info about each. This allows prospective clients to see what’s possible when you partner with Canvas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560128851-GN3HRC8CO7QQ7ONCLNNN/Canvas+HP+New.png</image:loc>
      <image:title>Behind the Screens - In Process: Canvas Real Estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/one-week-later-afmktg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560131452-U4D4NRB2VTVUJKK1G620/_MG_0365.jpg</image:loc>
      <image:title>Behind the Screens - One Week Later: AFMKTG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560132632-U12D0GRHVVXNEWW82G84/Screen%2BShot%2B2022-06-23%2Bat%2B6.20.12%2BAM.jpg</image:loc>
      <image:title>Behind the Screens - One Week Later: AFMKTG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560135374-YK6NQ1J59KSFBTWHVCR4/Screen+Shot+2022-06-23+at+6.18.53+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: AFMKTG</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560138216-6YEHUJZPGEHNBQR7JJKZ/Screen+Shot+2022-06-23+at+6.19.10+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: AFMKTG</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/wotw-at-work-writers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560141242-7UDLPK45US8Y5Q1XED9M/Screen+Shot+2022-06-28+at+10.34.33+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560143978-N4NBLD5JUWCDV4D6144H/Screen+Shot+2022-06-28+at+10.04.19+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560147822-DH58OF8JI42VUUF94VOP/Screen%2BShot%2B2022-06-28%2Bat%2B10.03.08%2BAM.jpg</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560148733-2PB81E4APSZFVQ9N79Z2/Screen+Shot+2022-06-28+at+10.03.30+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560151206-MWWANKEKFXGDI7PMMSGG/Screen+Shot+2022-06-28+at+10.40.28+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560146527-T7ZRCVTRDEE9JBVTXECY/Screen+Shot+2022-06-28+at+10.44.04+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Writers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/all-about-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560153012-CPP6SC6BVK9RGL4DU9XU/Blog+Growth+1+8.55.34+AM.png</image:loc>
      <image:title>Behind the Screens - All About Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/one-week-later-milked-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560155018-YTTGZSTUNMEXAZD15A76/Screen+Shot+2022-06-25+at+5.36.38+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: Milked Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-tyrone-geter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560156543-7J8YQHQAUC7L9XDJQBAJ/Logo.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560158835-DWTLX0UCMF23FS8084WE/Old+HP.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>The old home page for Tyrone Geter’s website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560159672-04VH7R6I7DFXWLI66VPG/Tyrone+Old+Blog.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>We can see here from looking at the blog page from the old site that it seems to be put together very piecemeal. It does look like a dad put this together and appears very dated. The feel of the page leans more toward a MySpace page rather than a professional artist’s web page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560161206-MM4ARXNMM4JA41PPASHH/Tyrone+Works.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>Here we see that a secondary navigation has been applied to help break up all of Tyrone’s past series. So, instead of site visitors having to navigate to several different pages to find his work, they can simply go to one page and filter through as they like. We can also see the beauty of his work all at once, which is breathtaking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560163050-X2O7PGUQM1VUX0GZ9HFS/Tyrone+New+Contact.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>Incorporating one of Tyrone’s pieces onto the contact page makes what would normally be a simple page much more personal and inviting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560164321-DDVXFTSFIC7HAFONRSCS/Tyrone+New+Series.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>Here we see another page, this one dedicated to Tyrone’s series of works — again, there’s another type of secondary navigation that allows visitors to search and control their experience. They can easily flip from one series to the next by selecting various tabs at the top, creating an immersive experience for visitors that allows them to easily access what they would like while also continuing to dig deeper into the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560165315-NVJ3OFGH3F8PQSNZ97N2/Tyrone+New+Press.jpeg</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>The new press page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560167772-5ODGK2IWZR29K9QJJ8HU/Tyrone+Nav+Hiearchy.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>The new Artist Statement page, housed under the About section</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560171487-LIMBLV5MKZRMEECG19Z4/Tyrone+New+HP.png</image:loc>
      <image:title>Behind the Screens - In Process: Tyrone Geter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/lets-get-launched-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560175819-IWN72N2N63E5Q8T6Y89C/Screen+Shot+2022-06-23+at+9.45.21+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560179438-Z22VZZCY0PQS1ROUFFFR/Screen+Shot+2022-06-23+at+10.01.29+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560181388-0CWTATXS9YXY1P1L2LO6/Screen+Shot+2022-06-23+at+10.10.19+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-rick-martinez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560184592-3R9XTTU9PBMKJX62JW2H/Before+Homepage.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The old Rick Martinez home page was plain and boring, and didn’t reflect any type of personal brand or culinary aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560186383-TUX8G2U181P5Q4D6XWSV/Before+About.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The About page features no special information about Rick or his upcoming projects. It’s also very stale — black and white with few colors, which doesn’t reflect Rick’s personality at all.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560188774-RDZVIXDHF3NMM1KP18CT/Before+Videos.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The Video page is very bare-bones when it comes to content and design. It’s also not very easy to navigate, and doesn’t feature any CTAs that engage the user and encourage them to continue browsing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560189707-W19G8UFYUU33VTRHL166/Before+Contact.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The before Contact page is very plain, and doesn’t engage the visitor. Also looks like a Squarespace template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560192365-7DHXMB8WM5ODLIKEQU7V/Midpoint+About+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>We see an immediate shift in the About page, which features bright new colors and vibrant imagery. We also get a first peek at the new navigation, which brings in fresh design elements through new fonts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560194696-OIELR4F1AJXR89WXKPTI/Midpoint+Video+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>We improved the Video page by updating the thumbnail images, again bringing in elements of the new design. There’s also a filter on the left side of the page, so visitors can search by category if they choose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560196639-S4WC1LG4ADRCB5WV6SYZ/Midpoint+Contact.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>Here, we see how good design can make significant changes to pages that normally wouldn’t stand out on their own. The new Contact page brings in a personal element by including a photo of Rick with his dog, Choco, and is naturally livened up by the new colors and fonts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560200890-X5RPJGFQGHST1L55TMO0/Midpoint+Buy+Now+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The new Buy Now page makes it easy for visitors to buy Rick’s cookbook, plus a permanent button on the navigation bar means they’re always one click away from this major CTA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560202378-Y14ZMETS3AH8IUL5OK5X/Midpoint+Podcast+page+%281%29.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The new site features a dedicated page for Rick’s podcast, Borderline Salty. (Give it a listen!)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560205370-WR1BZRUVPU4BCVLPQCVR/Midpoint+Press+%26+Media+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>The press and media page is easy to read, engaging, and makes incorporates new design elements while still letting the links and thumbnails capture the visitor’s attention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560211361-2JA7JFOI8ULGVNGLBCFE/Final+HP+top+half.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560217246-OZASU7JD959T90DTA8SV/Final+HP+bottom+half.png</image:loc>
      <image:title>Behind the Screens - In Process: Rick Martinez - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/lets-get-launched-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560223303-OOPO6NZNKNWAETU6H5Q3/Screen+Shot+2022-06-09+at+11.18.16+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560224976-V7YC7FO5754DEF8QJGMC/Screen+Shot+2022-06-09+at+11.26.02+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560227906-9RW0QBY0I0OE1QGR8RU8/Screen+Shot+2022-06-09+at+11.05.02+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/growth-part-5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560230650-SFJ2JJL69KT7IPWCIK43/Blog+Growth+1.png</image:loc>
      <image:title>Behind the Screens - Growth, Part 5: Test, Test, Test Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/growth-part-4-the-math</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560232432-TDFMUR7BDUWSMZH616IG/Blog+Growth+1.png</image:loc>
      <image:title>Behind the Screens - Growth, Part 4: The Math - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/instead-of-try-file-size-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560234239-HW1LEHEZ9JNE9V3SPPVC/brendan-church-pKeF6Tt3c08-unsplash.jpeg</image:loc>
      <image:title>Behind the Screens - Instead of, Try: File Size Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/lets-get-launched</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560236553-6UOIXKES6A244CX37TDQ/Screen+Shot+2022-06-09+at+10.25.20+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560239232-AEXXZ188STBRUH5NJ0DI/Screen+Shot+2022-06-09+at+10.08.11+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560241639-64WVOZL5WL2GLH2Z8XSQ/Screen+Shot+2022-06-09+at+10.44.04+PM.png</image:loc>
      <image:title>Behind the Screens - Let’s Get Launched - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/growth-part-3-back-to-basics-tour</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560243804-YEE2H0XRWUF76SKJQQVM/Blog%2BGrowth%2B1.png</image:loc>
      <image:title>Behind the Screens - Growth, Part 3: Back to Basics Tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/human-centered-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560245395-LO0SU1MRP8W5PRMHWWAD/ux-indonesia-qC2n6RQU4Vw-unsplash.jpeg</image:loc>
      <image:title>Behind the Screens - Human-Centered Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/growth-part-2-remember-your-roots</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560247244-O6LONJTZ29J956POXRTW/Blog%2BGrowth%2B1.png</image:loc>
      <image:title>Behind the Screens - Growth, Part 2: Remember Your Roots - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/growth-part-1-a-peek-behind-the-curtain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560275793-PEPVHTP6ESOMG48H7YNB/Blog+Growth+1.png</image:loc>
      <image:title>Behind the Screens - Growth, Part 1: A Peek Behind the Curtain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/solo-entrepreneurship-vs-partnership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560276956-AWT3HJ0D4EJP2Q4UH3MY/solovspartnership.png</image:loc>
      <image:title>Behind the Screens - Solo Entrepreneurship vs. Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560278075-HORGTIJHDVPRW4L7BPUW/solo.png</image:loc>
      <image:title>Behind the Screens - Solo Entrepreneurship vs. Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560279203-X7KMDXQ687S67NEIPB5Z/partnership.png</image:loc>
      <image:title>Behind the Screens - Solo Entrepreneurship vs. Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/instead-of-try-the-faq-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560312781-SY6X9NNYBEXPX8IW0OBN/giphy.gif</image:loc>
      <image:title>Behind the Screens - Instead of, Try: FAQ edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/a-few-of-our-favorites-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560315513-QTRGDT33UNIQ853TOMAR/Screen+Shot+2022-04-26+at+10.33.52+AM.jpg</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560324282-EVSJRVCIGWZT5Z8GPF25/Screen+Shot+2022-04-26+at+10.34.29+AM.png</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/wotw-at-work-home-builders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560328985-HA3VLLQW8A5SU1FK3UVK/Screen+Shot+2022-04-26+at+11.02.47+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Home Builders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560332049-XSCKNOUL0ZW1IZ9U8RML/Screen+Shot+2022-04-26+at+11.04.33+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Home Builders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560333956-8ECHJ4N3UMN1KRYNBD40/Screen+Shot+2022-04-27+at+8.28.46+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Home Builders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560336222-262BP6HVL5HVGZ7BF3ZD/Screen+Shot+2022-04-27+at+8.28.17+AM.png</image:loc>
      <image:title>Behind the Screens - WOTW at Work: Home Builders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-shared-prosperity-catalyst</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560339161-JAEU7C80TW7PLBFZK2EL/old+home+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560341386-0AWD7TR1U2Z31MFEZ8YT/Screen+Shot+2022-04-10+at+5.45.42+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>At first glance, the landing page is stagnant and has nothing of interest to engage the visitor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560342337-3UWCBIRMZMG94TOTUTLS/Screen+Shot+2022-04-10+at+5.46.22+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>Though this page does have more interactivity, it’s dry and doesn’t represent the brand in the way they want.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560343334-5CK51UPCAWNMJKIQJFQQ/Screen+Shot+2022-04-10+at+5.44.48+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>The design on this page shows they were trying to break up the text in a unique way, but it looks very “homemade.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560345899-88J5A152962F8FKU0WI0/Screen+Shot+2022-04-09+at+4.03.53+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>We added robust and diverse imagery at the client’s request while adding elements that continually engage visitors.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560347571-379MM2HSCN1QZWUL2J2M/Screen+Shot+2022-04-09+at+4.01.16+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>We created a complex yet easy-to-navigate bio page that allows visitors to expand content and read more if they want to.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560348494-TU14ZBZBKB68YWI0CI4P/Screen+Shot+2022-04-09+at+3.58.59+PM.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>We added elements throughout the site that keep pertinent information front and center while allowing the visitor to control their experience by expanding information.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560351643-Q6S56ZZQ4RRZ52EZNH4C/new+home+page.png</image:loc>
      <image:title>Behind the Screens - In Process: Shared Prosperity Catalyst from Ideas 42 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Behind the Screens - One Week Later: Crystal Kim Psychiatry - Make it stand out</image:title>
      <image:caption>Crystal Kim</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560354974-WEDMF2CKOFAXHJ1P7GTF/Haley_headshot.jpeg</image:loc>
      <image:title>Behind the Screens - One Week Later: Crystal Kim Psychiatry - Make it stand out</image:title>
      <image:caption>Haley Lee</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560356573-2RUPPANRMGG545C3TJG8/Melissa_headshot2.png</image:loc>
      <image:title>Behind the Screens - One Week Later: Crystal Kim Psychiatry - Make it stand out</image:title>
      <image:caption>Melissa Ciccarello</image:caption>
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      <image:title>Behind the Screens - Instead of, Try: Video Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560361428-KOAZ275ZTVLJATPH1PBI/download.png</image:loc>
      <image:title>Behind the Screens - Instead of, Try: Video Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Behind the Screens - Three Tips for Thoughtful Web Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/even-more-diy</loc>
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      <image:title>Behind the Screens - Even More DIY - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <image:image>
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      <image:title>Behind the Screens - WOTW Squarespace Spring Cleaning Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560370937-MO715JJMLRUYQ8DXH3N5/URL+Cleaning.png</image:loc>
      <image:title>Behind the Screens - WOTW Squarespace Spring Cleaning Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560373598-5R953N0FQBTNGXQS7U49/Image+descriptions+in+sqsp.png</image:loc>
      <image:title>Behind the Screens - WOTW Squarespace Spring Cleaning Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.weekofthewebsite.com/behind-the-scenes/april-2022-all-about-spring-cleaning</loc>
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    <lastmod>2024-01-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560376583-1TN2NHJ7CPF6GA3ZIPB0/giphy.gif</image:loc>
      <image:title>Behind the Screens - April 2022: All About Spring Cleaning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
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      <image:title>Behind the Screens - One Week Later: And Still We Rise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560381280-GLX1C95TS8LFRURZ17PQ/Screen+Shot+2022-04-05+at+9.33.27+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: And Still We Rise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560382521-05Q602RX9BIYB24JNCRW/Screen+Shot+2022-04-05+at+9.36.29+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: And Still We Rise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560383905-MKBMTN6K8S7LAYZ646WA/Screen+Shot+2022-04-05+at+9.37.52+AM.png</image:loc>
      <image:title>Behind the Screens - One Week Later: And Still We Rise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560387534-CSI803T5HESU1E87MB71/Screen+Shot+2022-04-01+at+5.55.10+AM.png</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560390664-18EUFH3LUAZNS3N0VHHC/Screen+Shot+2022-04-01+at+5.55.32+AM.png</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/two-truths-and-a-lie-the-squarespace-71-edition</loc>
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    <lastmod>2024-01-29</lastmod>
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      <image:title>Behind the Screens - Two Truths + a Lie: Squarespace 7.1 edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/an-ode-to-the-mixtape</loc>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
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      <image:title>Behind the Screens - A Mildly Unhinged Ode to the Mixtape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560400278-V9AWVVJ4IMVGD4YOV9Q7/image-asset.gif</image:loc>
      <image:title>Behind the Screens - A Mildly Unhinged Ode to the Mixtape - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.weekofthewebsite.com/behind-the-scenes/aol-the-original-web-platform</loc>
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    <lastmod>2024-01-29</lastmod>
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      <image:title>Behind the Screens - AOL: the original web platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560403757-E8R3WV59120JMXG67F1I/image-asset.gif</image:loc>
      <image:title>Behind the Screens - AOL: the original web platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-01-29</lastmod>
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      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560411437-ZAE4SY4PYLXRZYW33KY7/image-asset.png</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560412426-ZYGU188GRT0NRE7O3Q0M/image-asset.png</image:loc>
      <image:title>Behind the Screens - A Few of our Favorites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
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      <image:title>Behind the Screens - How to Move Your Site from Squarespace 7.0 to 7.1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.weekofthewebsite.com/behind-the-scenes/71-reasons-we-love-squarespace-71</loc>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560420932-EQUG789UC5V7JG58ZQVQ/image-asset.gif</image:loc>
      <image:title>Behind the Screens - 7.1 Reasons We Love Squarespace 7.1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560422882-RX0SIDZ8EBSGJ163YCQ3/image-asset.gif</image:loc>
      <image:title>Behind the Screens - 7.1 Reasons We Love Squarespace 7.1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/behind-the-scenes/in-process-afmktg</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560427359-LS0LCBRUSS5DOMKKFR6K/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560428833-RO8WGN8PG6HA4G1RWUWU/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>The home page image is pretty simple, doesn’t convey much about the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560429578-JOZB5VFQ07ODY4EQLUFV/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>Their list of industries is plain, and doesn’t allow clients or potential clients to find their work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560430820-MYCCJ3MAO9K66UKEQB2L/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>The About page feels like very basic Squarespace.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560432123-TVO7K11YF7RLDYQVIE1M/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>We added rich, cohesive photography to the portfolio page, instantly communicating their work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560432949-Q3440ZUNGGXFE47TSD0V/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>We used added texture with illustrations and a subtle background hue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560434373-VNHBOQV6A1K30MJ68ZTT/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>We chose photography and a font that instantly speaks to the elegant, elevated work that AFMKTG does.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560435641-LVN7ZTQQPLHMEY5NYWDA/image-asset.png</image:loc>
      <image:title>Behind the Screens - In Process: AFMKTG - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.weekofthewebsite.com/behind-the-scenes/onboarding-claire-harper</loc>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560437426-1ITUNP33BVRU7UK6HJD8/image-asset.jpeg</image:loc>
      <image:title>Behind the Screens - Onboarding: Claire Harper - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560439107-PVF2A16LIPNSZCOSZOUD/image-asset.jpeg</image:loc>
      <image:title>Behind the Screens - Onboarding: Claire Harper - Make it stand out</image:title>
      <image:caption>Claire and her dog, Yuba.</image:caption>
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    <loc>https://www.weekofthewebsite.com/behind-the-scenes/which-wotw-is-right-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706560442554-4CRDBOZ2WBIFLHSO78JG/image-asset.gif</image:loc>
      <image:title>Behind the Screens - Pop quiz, hotshot: Which WOTW is right for you? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/things-we-learned</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561205363-W5ZNZWLTFYU5B2R8RS72/IMG_4332.JPG</image:loc>
      <image:title>Blog and Podcast S1 - Season 1: Things We Learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561212495-DGSCLRRZBBMDF9F3H02X/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Season 1: Things We Learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-10-roses-and-thorns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/alone-together</loc>
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    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561215555-H2ATASDIGFHMAPWDTMI1/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Alone, Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/so-what-is-three-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561217576-PQN72ZICEA961MAZ4IGB/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - So, What is Three PR? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-9-going-full-circle-with-three-pr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/5-minutes-with-rachel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561220335-7TAPGCKI8L3E20Z3Q28C/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - Five Minutes with Rachel Gillman Rischall of Three PR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561227236-WEPCBIMC440NXUQRXU50/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Five Minutes with Rachel Gillman Rischall of Three PR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/inspiring-minds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561230279-LFD03PNEJBFYHFDRKM95/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Inspiring Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-8-teamwork-makes-the-dreamwork</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/a-team-approach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/project-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561234711-LAQH8760C5XT7QB4J3XP/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Project: Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-7-it-takes-three</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/expert-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561239153-ZOE4TA16ZRR6H0XWZOIX/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Expert Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tech-recs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561241412-GBB0FIHQ3HA9H0INIHAS/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Tech Recs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-6-role-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/the-future-of-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561243931-UP41WS32WHUJT5W34AUU/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - The Future of Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/just-say-joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561245702-2BMG9FVNSZRZXPZ1O8EG/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - Just Say Joy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561247378-JGM3BKYRU7NBVASTKNEB/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Just Say Joy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-5-joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/joy-is-a-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561249959-FVIP5YHJRDSZHC7XML2J/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Joy is a Journey - We’ve been making joy a part of our daily lives at WOTW since the beginning — mostly because it’s just in our DNA. Kelsey and I lead with joy in our everyday lives for the simple reason that it brings happiness to everyone and everything around us. Happiness helps things move with ease. As they say, happy cows are from California, and honestly, have you seen the land they graze on? I have. We should all be happy cows.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561251129-KTCDFKPGY2XK0IRGWBD0/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - Joy is a Journey - Our other values — caring, collaboration, openness and trustworthiness — all make that joy a possibility in the client experience. Joy is the result of working together to create an environment that lessens the stakes, lends a listening ear, and offers the validation we need to be our best selves.</image:title>
      <image:caption>We brought our personalities to the table, always reminding ourselves that anything can  be enjoyable with the right perspective and attitude. We build our systems and processes around this idea, implementing fun where it makes sense. Taking our work seriously, but not ourselves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/trusting-your-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561254075-NQM9X0VO0MYIPLH83RAE/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Trusting Your People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-episode-4-trustworthiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/it-is-water-trustworthiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561256590-07STM4966KGAHU3QAP27/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - It Is Water - One of the hardest things about talking about our company values is that they’ve become so deeply ingrained, and are so much a part of how we see our work and the world, that it’s hard to know them by name. Trustworthiness is something that we don’t build —we hire for it. We don’t have to discipline it into the team. It’s a value that Mallory, Katie and I hold dear, and it has to be in the DNA of our developers  and project managers values in order to successfully work with us. Trustworthiness is the center of it all.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/flexing-your-boundary-muscle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561258715-NKCXXDSI1MHY7XD9WM69/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - Flexing Your Boundary Muscle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/no-surprises-episode-3-wide-open-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/openness-the-courage-of-transparency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561260719-QF1C0AF39ARAGD7FDT3Z/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - The Courage of Transparency - Transparency seems courageous, but I actually think it’s more like a breath of fresh air.</image:title>
      <image:caption>From the moment we receive a new inquiry from a client, our goal is to share the information we have about what we do, collect details from them about what they need, and determine if it’s a match. When we ask questions about how to handle things like pricing (“List it on the site or keep it internal?”), timing (“Does this time frame work or  will it be too difficult?”) and expectations (“Can we really do what we say we’re doing?”), it has always felt much harder to not lead with openness.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/before-the-build-anna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561262327-04RGGAR9IVKCXO4YKBPR/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Before the Build - Between the moment we sign the contract and the moment we log on for our first call, Week of the Website asks clients to engage in a good amount of prep work, including our Discovery Survey, a site outline and more. But rest assured, your trusty Project Manager and Developer are hardly sitting back and waiting. Your team will be digging into their own prep work, getting their creative wheels turning while setting the stage for an efficient and successful engagement — and thus, a site that’s perfect for you.</image:title>
      <image:caption>In this story, WOTW Project Manager Anna Potter-Malone details the prep work required by clients, the prep work for our team, and shares her top tips (learned through a wealth of experiences) for a successful site build.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/collaboration-trailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/the-best-results-come-from-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561264677-U90KQVASHEF8756IMBUU/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - The Best Results Come From Collaboration - It’s basic Shine Theory (popularized by the fabulous Aminatou Sow and Ann Friedman). Simply put, when you shine, we shine.</image:title>
      <image:caption>We wanted to develop websites organically, from start to finish, in a way that not only enabled us to design a beautiful product, but also put as much focus on the functionality and the objectives it could achieve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561265705-8LWCPOUH8YJ4L5T21YLY/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - The Best Results Come From Collaboration - When we onboard our new clients, we very deliberately take time to ensure everyone is on the same page. This means lots and lots of communication — bordering on over communication at times. We know from experience that it is far better to suss out any potential red flags early and get in front of them before our engagement starts so we can develop a game plan. When we run into roadblocks, we don’t hide from them. We communicate issues as soon as we spot them  and bring our clients with us as we brainstorm solutions so we can create the best game plan. Being as well-versed in Squarespace as we are doesn’t preclude us from running into issues. But ask anyone on our team: We love a challenge.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/giving-a-shit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561267620-VXVNPFL9JXH502YZUSN9/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Giving A Sh*t - The first exercise examined our company's core values and adjusted them to reflect who we are now — something we hadn’t done in about eight years. After spending three hours in a collaborative brainstorm to hone in on our updated values, we discovered something  interesting: Our core values hadn’t shifted, and more than that, they started with the idea of simply caring. Or just generally giving a sh*t, as I like to say.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561268786-7Q01RD219PO922IN8GUP/image-asset.jpeg</image:loc>
      <image:title>Blog and Podcast S1 - Giving A Sh*t - We started adding to our team about five years ago,  and many of those folks are still tied to us in some way today — even if they’ve moved on for whatever reason. We hire intentionally, finding people who care about other people just as much as we do. Many of our best candidates came to us citing, “I just want to see my clients succeed” as a major motivating factor. It means we work with people who will always try their best to find a solution that works with you instead of against you.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/caring-trailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/spotlight-little-heroes-league</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561282631-1H5ELYEYOFR5D6IMD5CS/image-asset.gif</image:loc>
      <image:title>Blog and Podcast S1 - Spotlight: Little Heroes League - That’s where Little Heroes League comes in. Little Heroes League is a care-coordination program embedded in Level 4 NICUs across the country. The organization seeks to relieve some stress from parents by serving as a point person, streamlining care coordination and resources for patients in the thick of complicated and intense medical treatments. They do this by working to advocate for babies, coordinate specialists, help navigate the healthcare system, and organize the maze of care — while also being a source of comfort for families.</image:title>
      <image:caption>(Full disclosure: the organization is inspired by Mallory’s amazing niece, Livia, and run by her family.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561284995-DXS9W64N4PM5I56DQEEI/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Spotlight: Little Heroes League - What the Client Says</image:title>
      <image:caption>Will Ulaszek, Co-founder, Little Heroes League</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561287249-PEBR0BT77A0UM4NTZN0M/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Spotlight: Little Heroes League - What the Designer Says</image:title>
      <image:caption>Emily Positano, Made Better Brands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1706561289631-UZHEZ2A8TH6I3N6AH18A/image-asset.png</image:loc>
      <image:title>Blog and Podcast S1 - Spotlight: Little Heroes League - What the Developer Says</image:title>
      <image:caption>Justin Mabee, Week of the Website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/category/Values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Openness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Trustworthiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Collaboration</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-and-podcast-s1/tag/Caring</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main</loc>
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    <lastmod>2025-06-02</lastmod>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/things-we-learned</loc>
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      <image:title>Blog - Season 1: Things We Learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451361547-LZTQMHKDIJFY98R2AV4I/image-asset.gif</image:loc>
      <image:title>Blog - Season 1: Things We Learned - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-10-roses-and-thorns</loc>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/alone-together</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - Alone, Together - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/so-what-is-three-pr</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - So, What is Three PR? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-9-going-full-circle-with-three-pr</loc>
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    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/5-minutes-with-rachel</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - Five Minutes with Rachel Gillman Rischall of Three PR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451384414-HSQAPJ8RXBPI5CJAT3WM/image-asset.png</image:loc>
      <image:title>Blog - Five Minutes with Rachel Gillman Rischall of Three PR - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/inspiring-minds</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - Inspiring Minds - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-8-teamwork-makes-the-dreamwork</loc>
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    <lastmod>2024-02-09</lastmod>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/a-team-approach</loc>
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    <lastmod>2024-02-09</lastmod>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/project-management</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - Project: Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-7-it-takes-three</loc>
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    <lastmod>2024-02-09</lastmod>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/expert-management</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Blog - Expert Management - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tech-recs</loc>
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    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451411073-M3O8LSVTK945Y53WCOB3/image-asset.gif</image:loc>
      <image:title>Blog - Tech Recs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-6-role-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/the-future-of-work</loc>
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    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451415959-IFQL9QJLX8IP4X1L7BBV/image-asset.png</image:loc>
      <image:title>Blog - The Future of Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/just-say-joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451419946-WKUJCID1S41X2I44LRXG/image-asset.jpeg</image:loc>
      <image:title>Blog - Just Say Joy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451422699-2APWBX0OUFNU970OE6Z8/image-asset.gif</image:loc>
      <image:title>Blog - Just Say Joy</image:title>
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  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-5-joy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/joy-is-a-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451427056-K3ER16NA1ET0MDUDWT66/image-asset.png</image:loc>
      <image:title>Blog - Joy is a Journey - We’ve been making joy a part of our daily lives at WOTW since the beginning — mostly because it’s just in our DNA. Kelsey and I lead with joy in our everyday lives for the simple reason that it brings happiness to everyone and everything around us. Happiness helps things move with ease. As they say, happy cows are from California, and honestly, have you seen the land they graze on? I have. We should all be happy cows.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451428562-SBV39QQA3V255WU7NJ7L/image-asset.jpeg</image:loc>
      <image:title>Blog - Joy is a Journey - Our other values — caring, collaboration, openness and trustworthiness — all make that joy a possibility in the client experience. Joy is the result of working together to create an environment that lessens the stakes, lends a listening ear, and offers the validation we need to be our best selves.</image:title>
      <image:caption>We brought our personalities to the table, always reminding ourselves that anything can  be enjoyable with the right perspective and attitude. We build our systems and processes around this idea, implementing fun where it makes sense. Taking our work seriously, but not ourselves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/trusting-your-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451433864-77ZHTH4DWE4FL4ZQAL6C/image-asset.gif</image:loc>
      <image:title>Blog - Trusting Your People - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-episode-4-trustworthiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/it-is-water-trustworthiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451439205-44J6QJHYOA6YZCOMCNJX/image-asset.jpeg</image:loc>
      <image:title>Blog - It Is Water - One of the hardest things about talking about our company values is that they’ve become so deeply ingrained, and are so much a part of how we see our work and the world, that it’s hard to know them by name. Trustworthiness is something that we don’t build —we hire for it. We don’t have to discipline it into the team. It’s a value that Mallory, Katie and I hold dear, and it has to be in the DNA of our developers  and project managers values in order to successfully work with us. Trustworthiness is the center of it all.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/flexing-your-boundary-muscle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451443097-GCKM3228SSBPP6MMI3PJ/image-asset.jpeg</image:loc>
      <image:title>Blog - Flexing Your Boundary Muscle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/no-surprises-episode-3-wide-open-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/openness-the-courage-of-transparency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451448125-YJRDMKN0F6L5LNZ3QEQA/image-asset.jpeg</image:loc>
      <image:title>Blog - The Courage of Transparency - Transparency seems courageous, but I actually think it’s more like a breath of fresh air.</image:title>
      <image:caption>From the moment we receive a new inquiry from a client, our goal is to share the information we have about what we do, collect details from them about what they need, and determine if it’s a match. When we ask questions about how to handle things like pricing (“List it on the site or keep it internal?”), timing (“Does this time frame work or  will it be too difficult?”) and expectations (“Can we really do what we say we’re doing?”), it has always felt much harder to not lead with openness.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/before-the-build-anna</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451452183-WF03LBBW68X5JV90KYFQ/image-asset.png</image:loc>
      <image:title>Blog - Before the Build - Between the moment we sign the contract and the moment we log on for our first call, Week of the Website asks clients to engage in a good amount of prep work, including our Discovery Survey, a site outline and more. But rest assured, your trusty Project Manager and Developer are hardly sitting back and waiting. Your team will be digging into their own prep work, getting their creative wheels turning while setting the stage for an efficient and successful engagement — and thus, a site that’s perfect for you.</image:title>
      <image:caption>In this story, WOTW Project Manager Anna Potter-Malone details the prep work required by clients, the prep work for our team, and shares her top tips (learned through a wealth of experiences) for a successful site build.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/collaboration-trailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/the-best-results-come-from-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451457045-316S07RYA6LWNSBNAGTG/image-asset.png</image:loc>
      <image:title>Blog - The Best Results Come From Collaboration - It’s basic Shine Theory (popularized by the fabulous Aminatou Sow and Ann Friedman). Simply put, when you shine, we shine.</image:title>
      <image:caption>We wanted to develop websites organically, from start to finish, in a way that not only enabled us to design a beautiful product, but also put as much focus on the functionality and the objectives it could achieve.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451458906-VXP8JHRPE21PXB8SPZNO/image-asset.jpeg</image:loc>
      <image:title>Blog - The Best Results Come From Collaboration - When we onboard our new clients, we very deliberately take time to ensure everyone is on the same page. This means lots and lots of communication — bordering on over communication at times. We know from experience that it is far better to suss out any potential red flags early and get in front of them before our engagement starts so we can develop a game plan. When we run into roadblocks, we don’t hide from them. We communicate issues as soon as we spot them  and bring our clients with us as we brainstorm solutions so we can create the best game plan. Being as well-versed in Squarespace as we are doesn’t preclude us from running into issues. But ask anyone on our team: We love a challenge.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/giving-a-shit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451462991-ISC0MZEFAYP9MOIJ0N33/image-asset.png</image:loc>
      <image:title>Blog - Giving A Sh*t - The first exercise examined our company's core values and adjusted them to reflect who we are now — something we hadn’t done in about eight years. After spending three hours in a collaborative brainstorm to hone in on our updated values, we discovered something  interesting: Our core values hadn’t shifted, and more than that, they started with the idea of simply caring. Or just generally giving a sh*t, as I like to say.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451465068-F7E0VWZDV15F337YNAQE/image-asset.jpeg</image:loc>
      <image:title>Blog - Giving A Sh*t - We started adding to our team about five years ago,  and many of those folks are still tied to us in some way today — even if they’ve moved on for whatever reason. We hire intentionally, finding people who care about other people just as much as we do. Many of our best candidates came to us citing, “I just want to see my clients succeed” as a major motivating factor. It means we work with people who will always try their best to find a solution that works with you instead of against you.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/caring-trailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/spotlight-little-heroes-league</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451489087-79REIC5UW7SSZF54AQDP/image-asset.gif</image:loc>
      <image:title>Blog - Spotlight: Little Heroes League - That’s where Little Heroes League comes in. Little Heroes League is a care-coordination program embedded in Level 4 NICUs across the country. The organization seeks to relieve some stress from parents by serving as a point person, streamlining care coordination and resources for patients in the thick of complicated and intense medical treatments. They do this by working to advocate for babies, coordinate specialists, help navigate the healthcare system, and organize the maze of care — while also being a source of comfort for families.</image:title>
      <image:caption>(Full disclosure: the organization is inspired by Mallory’s amazing niece, Livia, and run by her family.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451493265-XSDUEW082TIKLF9TFJRB/image-asset.png</image:loc>
      <image:title>Blog - Spotlight: Little Heroes League - What the Client Says</image:title>
      <image:caption>Will Ulaszek, Co-founder, Little Heroes League</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451496604-N5YJXAGRZX0BT41F1HCV/image-asset.png</image:loc>
      <image:title>Blog - Spotlight: Little Heroes League - What the Designer Says</image:title>
      <image:caption>Emily Positano, Made Better Brands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/656e5277205db90cb6c73380/1707451500573-5A2WCASY8M27WXQKCST0/image-asset.png</image:loc>
      <image:title>Blog - Spotlight: Little Heroes League - What the Developer Says</image:title>
      <image:caption>Justin Mabee, Week of the Website</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/category/Values</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tag/Openness</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tag/Trustworthiness</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tag/Joy</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tag/Collaboration</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/blog-main/tag/Podcast</loc>
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    <loc>https://www.weekofthewebsite.com/blog-main/tag/Caring</loc>
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  </url>
  <url>
    <loc>https://www.weekofthewebsite.com/no-nonsense</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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