How WOTW Can Help You: Realtors & Real Estate Agents
Here are five ways a WOTW Squarespace site can help improve your real estate business.
The wild world of real estate is a competitive business — especially in this market. You need to sell yourself and your properties, conveying your skills while accurately showcasing your listings, all while giving clients a simple way to connect. Fortunately, a Squarespace site can do all that — and more.
Whether you’re in commercial or residential real estate, here are five ways that a new, updated WOTW site can help your business.
1. Build your personal brand.
How do you show clients who you are and stand out from the crowd? A Squarespace site can help build a visual brand, establishing your personality, selling style and overall industry approach. It’s also a way to keep your bio, past sales, testimonials, and other essential information in one easy-to-find place.
2. Showcase featured properties.
With the right photography, a space sells itself. Fortunately, Squarespace sites allow for large, expansive photos along with slideshows, so clients can take in an entire space quickly and easily. Looking to promote one place over others? With a few clicks, you can swap featured properties, keeping your site fresh, up-to-date, and always worth a visit.
3. Showing notable past sales.
Completing a sale is worth a celebration — and a virtual shout-out. Devote a page of your website to highlighting your accomplishments and you’ll give a nod to your areas of expertise while showing clients they can trust you to get the job done.
4. Create sites for new developments.
New developments require new tenants, and there is no quicker way to reach as many potential occupants as possible than with a Squarespace site. Make it easy for potential clients to learn more about your vision, get to know stakeholders, view illustrations and blueprints, follow progress, and find out why your development is the next big thing.
5. Make it easy to share your active listings
Whether you link to your brokerage's listing page, use your MLS plugin to display your properties, or supercharge your website by connecting IDX services, there are plenty of ways for your clients to have access to your listings the minute they hit the market. With advanced plugins like IDX Broker or Ultimate IDX, visitors can browse listings or conduct more targeted searches — and you can see what clients are looking for, allowing you to be at the very top of your real estate game.
