How WOTW Can Help You: Lawyers & Attorneys
Here are five ways a WOTW Squarespace site can help your law practice.
The long arm of the law gets even longer with a great online presence. A well-designed Squarespace site allows you to stand out from your competitors — and find the right clients for you — by clearly communicating your values, areas of expertise, and more.
Here are five ways that a Squarespace site can help grow your legal business.
1. Establish your areas of practice/expertise.
Whether you specialize in one area or provide a range of services, state your offerings in a clear, easy-to-understand way. Well-designed navigation can give each area its own platform, allowing you to dig a little deeper into the nuances of each field.
2. Streamline your onboarding process.
Make it easy for potential clients to contact you, and collect detailed information about their needs, so your first conversation can be as effective as possible. With Squarespace's built-in forms, you can send inquiry information to a spreadsheet your whole team can see, or use Zapier to connect to your existing client management tool.
3. Effectively communicate your values.
What makes your firm different? Why did you get into law? A few well-placed paragraphs explaining your philosophy provides an instant connection with potential clients and helps your firm stand out from the pack.
4. Feature your partners/team.
You’ve spent time building the right team. Now it’s time to show them off. Headshots and bios show the collective knowledge that exists under one roof, assuring clients they’re in the best possible hands.
5. Showcase press clips, awards, and accolades.
If yours is the kind of firm to make headlines, capture them all in one place with a page devoted to press clips, awards, and other achievements. It’s a quick, effective way to show clients your successes — and assure them you’ll work to win their case.
