Why We Added SEO to WOTW Sites
We’ve teamed up with LaunchHappy to send your Squarespace site into the world with SEO optimization.
Being a company of the internet, and consistently playing online all day, means that we have a solid grasp of what is important and upcoming in the world of Squarespace websites. In this day and age, standing out on the internet with a fabulously designed website isn’t enough. We’re having the SEO conversation much more frequently with folks, and it’s clear that SEO — Search Engine Optimization — has become an essential feature rather than a cool add-on. Because we’re always trying to increase the value of our work for clients, SEO is the most logical place to deliver that.
Why, you ask? We want our clients’ sites to succeed. Because when your site is working for you as a tool to help grow your business, we also win. And that is exactly what SEO does: optimizes your website’s performance on search engines.
Instead of digging in and deep diving into how our team could execute this, we instead looked to the experts. Enter: David Iskander of Launch Happy.
Our team has been working with David’s for some time now, often handing off our clients directly to Launch Happy to undergo his famously successful 100-point checklist. Now, we want to include David’s work as part of our process.
What does that mean for our new clients? Post-engagement, our team coordinates an SEO handoff to the Launch Happy team. Next, their team is granted access to your site and works the following magic:
Keyword research and development
Set up and connect Google Search Console & submit sitemap
Set up and connect Google Analytics
75-point SEO technical checklist
Image and blog post optimization
And more!
When it all is completed, your SEO is fully optimized — with no work on your end — and we send back a report, including best practices moving forward.
Click here to chat with one of our WOTW team members and learn more about how we can take your site to the next level — visually, functionally and SEO optimally.
