Beauty School - Marketing expert Sonia Elyss talks trends, pro tips and the joys (and occasional challenges) of online communities.
In this edition of No Surprises, class is in session, as Mal and Kelsey sit down with beauty marketing consultant Sonia Elyss for a bona fide education. Sure, this beauty expert — who may have invented influencer marketing, NBD — could advise on the best color palette for your skin tone. But this schooling involves Geneva, Spate and other cutting-edge digital resources that have helped make Sonia an absolute leader in the beauty marketing arena.
The trio also digs into big questions about marketing at large, including building community, the perils of monetization, what you owe your community when you share, buying patterns, and the power of reinvention.
Pop in those earbuds, cue up No Surprises, and learn a few things from these three women of influence. (Not influencers. See the distinction?)
