Colorful double helix design made of elongated oval shapes with gradient colors including red, pink, yellow, green, blue, and purple, outlined in black.
Illustration of a person holding an umbrella, walking in the rain, with puddles on the ground and raindrops falling from the sky.

Our Process

How We Make it Happen

  • Your Week is Yours

    Your team works on your project during your week and isn't splitting attention across a dozen in progress projects.

    We ask you to bring your focus, and we’ll do the same, letting us all stay on the same page, so we can get your page live.

  • We don’t rush, we concentrate.

    We build our process to be potent- it’s a focused period of time where we obsess over your site, and ask you to do the same.

    We’re here to listen to what you need, ask great questions, and translate what we learn into a website that you can use, edit and own as a tool for your business. 

  • You'll be more involved than you expect

    Most agencies keep you at arm's length and call it efficiency. We do the opposite- you're on review calls with your design team- talking things our and making decisions in real time.

    If you'd rather hand it off and come back in three months, we're not the right fit, but if you’re ready to be a part of your build, we’re your team. 

  • There is no big reveal

    A typical design project is a kickoff, then silence, then a presentation of something you're seeing for the first time.

    We don’t do that, because we don’t want you to feel disconnected from our process. You work directly with your designer across a series of screen-share calls.

    We're asking in real time: does this feel right? Does this work? Does this make sense? By launch day there are no surprises, because there was never a reveal to be surprised by.

  • What We Don’t Do

    • Endless email chains.

    • Tech jargon.

    • Moving deadlines.

  • Included Every Time

    • Dedicated project manager, designer, and SEO expert

    • A timeline and review schedule

    • Custom design

    • Accessibility, performance, and on-page SEO

    • Domain, redirects, analytics

    • Training and documentation

  • What You'll Bring

    • Your discovery Survey

    • Your brand assets: logo, colors, fonts, photos

    • Your existing copy, or choose first-draft content

    • Your one voice- the final decision-maker for your team

How We Stack Up

Illustration of a rainbow-colored DNA helix with a light background.
Traditional agency The WOTW sprint
Two to three months of back-and-forth Fixed 1–4 or 1–5 week timeline
Unclear milestones, moving deadlines Daily collaboration, real-time feedback
Chasing freelancers for updates A dedicated team working only on you
Learning tech vocabulary to communicate We guide, you decide
Wondering what's happening Transparency at every step

"This isn’t your typical ‘agency’ experience. Week of the Website is a high-functioning team that knows how to get things done beautifully and efficiently. If you want a site built right, with a process that actually respects your time, this is who you call."

A white sheet of paper with a quote written in black handwritten style text saying, "That which we persist in doing becomes easier for us to do, not that the nature of the task has changed."
eyes

— Gina Ruccione