Coulson P.C. is a plaintiff-side litigation firm based in Detroit, specializing in complex class actions and mass arbitrations. Their mission is to make bad situations better for good people by holding corporations and institutions accountable when they have harmed large numbers of people, using cutting-edge technology, trial skills, and a willingness to take on cases other firms will not.
We redesigned their Squarespace site to improve flow, usability, and searchability while speaking to three very different audiences: prospective clients looking for help, referral partners and co-counsel vetting the firm, and opposing counsel sizing up a serious competitor. The new site features dedicated pages for each practice area and class action type, individual attorney profiles, a case results showcase, and clear paths to request a consultation, all in a professional but approachable design.
