Discerning Strategies | Financial Website

Discerning Strategies is an executive career coaching company that helps mission-driven financial executives get unstuck, find fulfillment, and live their purpose. Michael needed a new website that felt accessible, trusting, and high-end.

Since Michael is so fun and warm, and the goal of his site is to sell himself to potential clients, we wanted to “humanize” his site by adding personal photos and animated text.

We also got creative with his brand colors and imagery to keep it engaging. We designed the homepage to transition from dark to light, aligning perfectly with Michael’s message of bringing people from the dark to the light!