Heart Be Your Guide | Creative & Professional Services Website
Heart Be Your Guide is a Chicago-based platform founded by Caitlin Kerr to build a trusted ecosystem where small businesses are discovered, supported, and empowered to thrive. On one side, consumers find a thoughtfully curated directory of independent brands, makers, artists, and shops worth knowing. On the other, small business owners connect with vetted professionals in marketing, bookkeeping, branding, HR, operations, and strategy who genuinely understand what it takes to build something meaningful.
We built them a warm, editorial Squarespace site designed to feel more like Food52 than Etsy, more like Kinfolk than Yelp. The site introduces both sides of the Heart Be Your Guide ecosystem through a dual-path homepage, a curated shopping directory, a professionals directory, and a Journal, all wrapped in a visual identity that puts trust and curation before transactions and lets the community speak for itself.