The Sports & Fitness Industry Association (SFIA) has been the leading trade association for the sports and fitness industry since 1906, representing more than 700 brands and organizations. They are the go-to source for sports and fitness participation data and a frequent voice on Capitol Hill, advocating to make activity affordable and accessible to all Americans.
We migrated their site from a custom WordPress theme to Squarespace, giving SFIA a modern, flexible home that reflects the authority they have built and is far easier to maintain. The new site is designed around its visitors, helping prospective members, media, policymakers, and financial institutions find trusted data quickly. It features a filterable research library, a Participation Hub, a Media Center, an events and programs calendar, and a clear path into membership.
