The Parenting Evidence Institute (PEI) is a nonprofit founded by economist and bestselling author Emily Oster and public health leader Maggie Moore, with a Clinical Board of physicians and researchers from institutions including Stanford, NYU Langone, Harvard, and UCSF. Their mission is to fund practical studies on the questions families face every day, from pregnancy and birth through early childhood, and to share the answers with parents, health care providers, and the research community.
We developed a brand direction that feels approachable and credible without leaning on stereotypical parenting aesthetics, then built a clean, simple Squarespace site to match. Visitors can submit the questions they wish research would answer and vote on which ones PEI should take on, alongside pages for the team, program areas, funded studies, news, and ways to get involved.
